If you’re a small business owner, you’re probably already aware of the power that building a presence online can have. Having a polished-looking website and active social media platforms can boost your business untold amounts and open you up to new markets. But only when executed correctly. You see, having a website and an Instagram […]
https://digibrandstudios.com/wp-content/uploads/2022/01/digital-brand.jpeg13332000Digi Brand Studioshttps://digibrandstudios.com/wp-content/uploads/2018/02/DBS-Logo-340x156-1.pngDigi Brand Studios2022-01-17 21:57:002022-01-10 21:58:04Three Ways to Define Your Digital Brand
92% of American adults use the internet today, which for businesses is a statistic that highlights the enormous potential of digital marketing to grow their reach and recognition. At the heart of a business’s online presence is its website. An often-overlooked featured of a website is the blog section, though the reality is that it can be a […]
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Like it or not, your customers are talking online. Those online reviews and comments can significantly impact your company’s online reputation. Businesses stand to lose upward of 22% of revenue just from one negative article. If you are looking for tips on how to manage your online business reputation, we’ll provide some effective tips on […]
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Looking to strengthen brand identity and position your business as a thought leader? Guest blogging is one of the most effective ways to do this and can bring a range of benefits to your business. Guest post blogging should be an essential part of any marketing strategy and can help businesses of all sizes and […]
https://digibrandstudios.com/wp-content/uploads/2021/11/guest-blogging.jpeg13342000Digi Brand Studioshttps://digibrandstudios.com/wp-content/uploads/2018/02/DBS-Logo-340x156-1.pngDigi Brand Studios2021-11-15 17:08:002021-11-01 17:11:34What Is Guest Blogging and How Can It Help Your Business?
Only 42.8% of website traffic comes from desktop computers. This means that nearly 60% of people are visiting your website from their mobile devices. This is just one reason why it’s crucial to have a mobile-optimized website for your business. It’s no longer enough to have a website that’s merely “mobile-friendly.” To gain an edge […]
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A logo is a visual representation that the public uses to identify your brand. It helps to convey your brand’s personality and communicates its qualities and values. Given that a business’s logo will be imprinted on its products and used in marketing campaigns, it is essential that it stands out for the right reasons. Some brands […]
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Every small business operating in 2021 needs a digital marketing plan. If you don’t plan and budget for digital marketing, then you’re going to have a hard time keeping up with your competitors. Having a traditional marketing plan, or no marketing plan at all just doesn’t cut it these days. More people are spending more […]
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Nearly 70% of digital marketers consider SEO practices more effective than pay-per-click (PPC). Why? Consumer patterns are changing in the wake of advanced digitization. Today, regular purchases of any item or service begin with a simple online search. Customers may use various search engines such as Google, Yahoo, or Bing to find what they need. […]
Did you know that Apple is considered by many to be the world’s most recognizable brand? While the popular tech brand has a simple and sleek logo that’s hard to forget, it also has a well-known brand identity that goes beyond its logo. Apple is known by its customers as being trendy, luxurious, and minimalistic. […]
Did you know that 75% of a website’s perceived credibility is determined by the overall aesthetics? With that in mind, having the best website should be a priority for every business in the digital age. But many business owners are unsure about web design cost, what it entails and what is good value for money. […]
Blogging is one of the internet’s favorite pastimes. And in recent times, high-quality content has come to the fore. Today we’re going to look at some answers to that burning question of “how often should you blog?”. The post also looks at how regular posting makes sure you don’t lose visitors over time. How Much […]
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Does your small business take advantage of search engine optimization? If you’re a new business owner, SEO might be unfamiliar to you. Whenever you’re managing or designing a website for your business, though, it’s one of the top things that you have to take into consideration. Do you know about the benefits of SEO? If […]
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Are you struggling to grow your company brand and want some useful advice? Some of the biggest brands in the world like Coca-Cola and Mcdonald’s have spent decades perfecting their brand. Because of this, they are loved all over the world and dominate their markets. Fortunately, you can follow what these two giants have done, […]
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Do you manage a small business? If so, it’s no secret that operating a successful and profitable company of any kind is full of challenges. After all, reaching new customers and growing your brand is never easy. That’s why you need to maximize your social media presence and make sure that you have the best […]
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Do you struggle to improve your SEO or, capitalize on the benefits of social media? If so, do you realize that you can combine them quite easily? Seeing results from SEO or social media marketing can be difficult, especially if you tend to prioritize one over the other. Instead, it’s far more beneficial to make […]
https://digibrandstudios.com/wp-content/uploads/2021/05/social-media-and-seo.jpeg11612000Digi Brand Studioshttps://digibrandstudios.com/wp-content/uploads/2018/02/DBS-Logo-340x156-1.pngDigi Brand Studios2021-05-31 15:27:002021-05-31 15:30:57How Social Media and SEO Can Work Together For Amazing Results
Do you want your small business to achieve more traffic? Have you started looking into creating a website to gain an online status for your company? Did you know, in 2019, less than 64% of small businesses had a website? Out of those who didn’t, 58% planned to make one. Creating a website for any subject can […]
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In starting a business, success or failure depends on one thing. Getting eyes on what you do. In the good old days, even your grandparents understood basic ideas. Get your ads on the TV, radio, a good sign, or simply hand out flyers and you could be onto a winner. And then along came the internet. It’s where 93% […]
Let’s be real. You’ve come across this article because you know you want your website to stand out. You just aren’t sure if doing a custom web design is worth the time, money, and effort. You know it would be easier to take the shortcut, but you also know the basic themes offered to you aren’t […]
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By the end of 2023, the number of business and consumer emails sent per day could be around 347 billion. If you are a digital marketer, this total might seem overwhelming to you, and you might be wondering if it’s better to forego email marketing and stick to social media. When done right, though, emails […]
Less website traffic = fewer customers. It’s the simplest equation of all. If there are fewer people viewing your website and learning about your product, then (all other things held equal), you’ll bring in fewer customers and make less revenue. That’s why seeing your website traffic decrease can be one of the most concerning things, […]
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Are you frustrated with the current results you’ve been seeing for digital marketing? Is your faith in the power of having an online presence beginning to falter? If so, then you’re in the right place. It’s important to remember that just like Rome, any big brand with a solid online presence out there wasn’t built […]
https://digibrandstudios.com/wp-content/uploads/2021/02/online-presence.jpeg624940Digi Brand Studioshttps://digibrandstudios.com/wp-content/uploads/2018/02/DBS-Logo-340x156-1.pngDigi Brand Studios2021-02-15 18:16:282021-02-15 18:17:155 Reasons Your Brand's Online Presence is Crucial for Business Growth
If you want to dominate search engines with great content, then your website needs a blog. It could be a blog-based platform or an e-commerce site with a blog on it. Google and other search engines prize high-quality content in their search results and a blog is the best way to showcase it. Don’t haphazardly […]
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When it comes to search traffic, Google gets the lion’s share, but there are search engines other than Google. They may not have the search volume of the behemoth company, but that doesn’t mean they shouldn’t be part of your digital marketing strategy. It’s difficult to rank for popular keywords on Google because of the […]
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What is content marketing? As a business owner, you probably hear about it all the time. What is it and what are the benefits of content marketing? Content can be defined as anything your business publishes online. This includes blog articles, social media posts, images, videos, emails, and advertisements. However, content marketing refers to a […]
If 81% of people search online for products and services how can you make your business reach the top of the list? Search engine optimization and search engine marketing are both used to advertise companies on Google. The search giant continues to dominate, holding the highest market share. But what type of marketing should you focus […]
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The days when having a sound digital marketing strategy was a “choice” are long past. If your brand doesn’t have an Internet presence, you’re missing out on connecting with potential customers. That being said, you can’t just throw up a Facebook post and hope it strikes viral gold. You need an actual strategy if you’re […]
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There are well over one billion websites on the internet with almost 200 million of them active. If you’re a small business owner, you’re a little fish swimming in a huge pond! How does your business rank on Google? Not on the first page of results when you put the relevant keywords into the search […]
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A website without SEO is like whispering in the wind—no one is going to hear you! SEO is not just about getting the edge over your competition. It is essential to getting eyes on your content, visits to your website, and money in your pocket. So if you’re looking to make your business a success, […]
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Starting any successful business involves brand building. Your business’s brand is a lot more than a simple logo and a set color palette. It’s how you want your brand perceived from the look and interactions you make across platforms. To ensure that your brand communicates the exact message that you want, we’ve compiled a few essential […]
Don’t be fooled. Print marketing is by no means obsolete. Traditional formats still have relevance, and sometimes even surpass the ROI gleaned from digital advertising. Brand promotion and marketing via magazines, direct mail, and billboards are still seen as trustworthy and have proven effective—especially when combined with digital marketing campaigns. So, how should you still use […]
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YouTube is the second most commonly used search engine in the world. Right behind Google. It makes video marketing an important part of a content marketing strategy. Going viral with a video and getting it to rank in both Google and YouTube can lead to huge returns. Here are 3 tips on how to increase […]
Since Google processes about 3.5 billion searches per day, you likely feel that your website is in a pretty good place. After all, one of those users is bound to click on your page, right? Unfortunately, this isn’t always the case. Google crawlers only place the most relevant and reputable pages at the top of their […]
https://digibrandstudios.com/wp-content/uploads/2020/08/off-page-seo.jpg13282000Digi Brand Studioshttps://digibrandstudios.com/wp-content/uploads/2018/02/DBS-Logo-340x156-1.pngDigi Brand Studios2020-08-20 15:57:002020-08-07 15:59:04What Is Off Page SEO and Why Should Your Business Work on It?
SEO is a wild beast to tame. There are literally hundreds if not thousands of strategies businesses can use within this realm of online commerce to boost their content marketing and earn the top spot on Google. But, what if there was just one concept to keep in mind that would make the difference in […]
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About 81% of the American population owns a smartphone. Meanwhile, more people own cell phones than toothbrushes around the world. If you’re not utilizing mobile marketing, you’re likely missing out on a large percentage of your target audience. Still on the fence about using mobile marketing as part of your digital marketing strategy? Start communicating with […]
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Have you ever felt frustrated at someone for doing a job slowly only to realize later that the job is way more complicated than you thought? It takes roughly three to four months to get a website from an idea to launch. If you don’t understand what goes into building a website this might seem like an […]
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If you don’t have killer content on your website, you’re missing out on business opportunities. Why is content marketing important? Content marketing generates three times as many leads compared to traditional marketing. For 74% of companies, digital content creation resulted in an increase in lead quality and quantity. Killer content expands your customer base. It […]
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Whether you’re designing a website or an advertisement, using white space properly is key. It can turn a cluttered and unfocused design into a powerful and pleasing work of art. Proper white space use really shows the truth behind the statement “less is more.” Here’s why proper use of white space in design is critical. What Is […]
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In 2020, it is pretty safe to say that digital marketing has become the new norm for businesses that are small or large. If you’re a small business trying to create a digital content strategy, then you’ve come to the right place! Learning how to make a digital content strategy for your business can be easy […]
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Your small business branding is what gives you a professional look, draws in your customers, and ties together everything from your website to your product labels. But before you can start creating a cohesive brand, you have a big decision to make; which colors will you choose to represent your brand? Keep reading to learn […]
In today’s competitive business environment, a great website isn’t a luxury, it’s a necessity. There are almost 200 million active websites on the internet. You need yours to stand out for all the right reasons. Looking for conversions from your website? There are some basic web design elements every site needs for success. Keep reading […]
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Developing a strong brand is a must for small and big businesses alike. It’s how you bring in new customers, show that you’re trustworthy, and keep them coming back for more. Without it, people wouldn’t be able to tell your business apart from the rest. Keep reading for a quick course in Branding 101 to pave your path […]
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As a small business owner, improving your search rankings is important. Luckily, there are many techniques that you can use to improve the search rankings of your site, such as featuring content that’s useful to readers, choosing the right keywords, and getting rid of pages that aren’t bringing in enough traffic. What happens if your […]
Social media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you […]
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Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 […]
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Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, […]
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When it comes to creating digital marketing strategies for small businesses, a completely different approach is needed for those that work for larger corporations.
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Three Ways to Define Your Digital Brand
BrandingIf you’re a small business owner, you’re probably already aware of the power that building a presence online can have. Having a polished-looking website and active social media platforms can boost your business untold amounts and open you up to new markets. But only when executed correctly. You see, having a website and an Instagram […]
4 Benefits of Blogging for Your Business Website
Marketing 10192% of American adults use the internet today, which for businesses is a statistic that highlights the enormous potential of digital marketing to grow their reach and recognition. At the heart of a business’s online presence is its website. An often-overlooked featured of a website is the blog section, though the reality is that it can be a […]
Why is Online Reputation Important for Businesses?
Marketing 101Like it or not, your customers are talking online. Those online reviews and comments can significantly impact your company’s online reputation. Businesses stand to lose upward of 22% of revenue just from one negative article. If you are looking for tips on how to manage your online business reputation, we’ll provide some effective tips on […]
What Is Guest Blogging and How Can It Help Your Business?
Content MarketingLooking to strengthen brand identity and position your business as a thought leader? Guest blogging is one of the most effective ways to do this and can bring a range of benefits to your business. Guest post blogging should be an essential part of any marketing strategy and can help businesses of all sizes and […]
3 Important Benefits of a Mobile-Optimized Website
Web Design and DevelopmentOnly 42.8% of website traffic comes from desktop computers. This means that nearly 60% of people are visiting your website from their mobile devices. This is just one reason why it’s crucial to have a mobile-optimized website for your business. It’s no longer enough to have a website that’s merely “mobile-friendly.” To gain an edge […]
Why Are Logos Important for Business?
BrandingA logo is a visual representation that the public uses to identify your brand. It helps to convey your brand’s personality and communicates its qualities and values. Given that a business’s logo will be imprinted on its products and used in marketing campaigns, it is essential that it stands out for the right reasons. Some brands […]
Digital Marketing Plan: Why You Need One and How to Create It
Digital MarketingEvery small business operating in 2021 needs a digital marketing plan. If you don’t plan and budget for digital marketing, then you’re going to have a hard time keeping up with your competitors. Having a traditional marketing plan, or no marketing plan at all just doesn’t cut it these days. More people are spending more […]
Top SEO Marketing Strategies of 2021
Search Engine Optimization (SEO)Nearly 70% of digital marketers consider SEO practices more effective than pay-per-click (PPC). Why? Consumer patterns are changing in the wake of advanced digitization. Today, regular purchases of any item or service begin with a simple online search. Customers may use various search engines such as Google, Yahoo, or Bing to find what they need. […]
4 Proven Ways to Build an Impactful Brand Identity
BrandingDid you know that Apple is considered by many to be the world’s most recognizable brand? While the popular tech brand has a simple and sleek logo that’s hard to forget, it also has a well-known brand identity that goes beyond its logo. Apple is known by its customers as being trendy, luxurious, and minimalistic. […]
Web Design Cost: 4 Factors to Consider
Web Design and DevelopmentDid you know that 75% of a website’s perceived credibility is determined by the overall aesthetics? With that in mind, having the best website should be a priority for every business in the digital age. But many business owners are unsure about web design cost, what it entails and what is good value for money. […]
How Often Should You Blog? And Other Content Strategy Tips
Content MarketingBlogging is one of the internet’s favorite pastimes. And in recent times, high-quality content has come to the fore. Today we’re going to look at some answers to that burning question of “how often should you blog?”. The post also looks at how regular posting makes sure you don’t lose visitors over time. How Much […]
What Are the Benefits of SEO?
Search Engine Optimization (SEO)Does your small business take advantage of search engine optimization? If you’re a new business owner, SEO might be unfamiliar to you. Whenever you’re managing or designing a website for your business, though, it’s one of the top things that you have to take into consideration. Do you know about the benefits of SEO? If […]
4 Helpful Tips For Building a Brand
BrandingAre you struggling to grow your company brand and want some useful advice? Some of the biggest brands in the world like Coca-Cola and Mcdonald’s have spent decades perfecting their brand. Because of this, they are loved all over the world and dominate their markets. Fortunately, you can follow what these two giants have done, […]
5 Benefits of Hiring a Professional Web Designer
Web Design and DevelopmentDo you manage a small business? If so, it’s no secret that operating a successful and profitable company of any kind is full of challenges. After all, reaching new customers and growing your brand is never easy. That’s why you need to maximize your social media presence and make sure that you have the best […]
How Social Media and SEO Can Work Together For Amazing Results
Search Engine Optimization (SEO)Do you struggle to improve your SEO or, capitalize on the benefits of social media? If so, do you realize that you can combine them quite easily? Seeing results from SEO or social media marketing can be difficult, especially if you tend to prioritize one over the other. Instead, it’s far more beneficial to make […]
The Common Types of Websites for Small Businesses
Web Design and DevelopmentDo you want your small business to achieve more traffic? Have you started looking into creating a website to gain an online status for your company? Did you know, in 2019, less than 64% of small businesses had a website? Out of those who didn’t, 58% planned to make one. Creating a website for any subject can […]
SEO vs PPC: The Key Differences Explained
Search Engine Optimization (SEO)In starting a business, success or failure depends on one thing. Getting eyes on what you do. In the good old days, even your grandparents understood basic ideas. Get your ads on the TV, radio, a good sign, or simply hand out flyers and you could be onto a winner. And then along came the internet. It’s where 93% […]
Why Custom Web Design Is Worth It
Web Design and DevelopmentLet’s be real. You’ve come across this article because you know you want your website to stand out. You just aren’t sure if doing a custom web design is worth the time, money, and effort. You know it would be easier to take the shortcut, but you also know the basic themes offered to you aren’t […]
Email Marketing: Tips and Tactics for 2021
Marketing 101By the end of 2023, the number of business and consumer emails sent per day could be around 347 billion. If you are a digital marketer, this total might seem overwhelming to you, and you might be wondering if it’s better to forego email marketing and stick to social media. When done right, though, emails […]
Why Your Website Traffic is Down and How a Marketing Agency Can Help
Search Engine Optimization (SEO)Less website traffic = fewer customers. It’s the simplest equation of all. If there are fewer people viewing your website and learning about your product, then (all other things held equal), you’ll bring in fewer customers and make less revenue. That’s why seeing your website traffic decrease can be one of the most concerning things, […]
5 Reasons Your Brand’s Online Presence is Crucial for Business Growth
BrandingAre you frustrated with the current results you’ve been seeing for digital marketing? Is your faith in the power of having an online presence beginning to falter? If so, then you’re in the right place. It’s important to remember that just like Rome, any big brand with a solid online presence out there wasn’t built […]
5 Serious Reasons to Hire a Web Design Company to Work on Your Blog
Web Design and DevelopmentIf you want to dominate search engines with great content, then your website needs a blog. It could be a blog-based platform or an e-commerce site with a blog on it. Google and other search engines prize high-quality content in their search results and a blog is the best way to showcase it. Don’t haphazardly […]
5 Alternative Search Engines Other Than Google to Dominate Rankings
Search Engine Optimization (SEO)When it comes to search traffic, Google gets the lion’s share, but there are search engines other than Google. They may not have the search volume of the behemoth company, but that doesn’t mean they shouldn’t be part of your digital marketing strategy. It’s difficult to rank for popular keywords on Google because of the […]
6 Impressive Benefits of Content Marketing
Content MarketingWhat is content marketing? As a business owner, you probably hear about it all the time. What is it and what are the benefits of content marketing? Content can be defined as anything your business publishes online. This includes blog articles, social media posts, images, videos, emails, and advertisements. However, content marketing refers to a […]
This Is the Main Difference Between SEO and SEM
Search Engine Optimization (SEO)If 81% of people search online for products and services how can you make your business reach the top of the list? Search engine optimization and search engine marketing are both used to advertise companies on Google. The search giant continues to dominate, holding the highest market share. But what type of marketing should you focus […]
7 Digital Marketing Strategies That Actually Work
Digital MarketingThe days when having a sound digital marketing strategy was a “choice” are long past. If your brand doesn’t have an Internet presence, you’re missing out on connecting with potential customers. That being said, you can’t just throw up a Facebook post and hope it strikes viral gold. You need an actual strategy if you’re […]
5 Tips to Improve Your Local SEO Strategy
Search Engine Optimization (SEO)There are well over one billion websites on the internet with almost 200 million of them active. If you’re a small business owner, you’re a little fish swimming in a huge pond! How does your business rank on Google? Not on the first page of results when you put the relevant keywords into the search […]
These Are the Different Types of SEO You Need to Know
Search Engine Optimization (SEO)A website without SEO is like whispering in the wind—no one is going to hear you! SEO is not just about getting the edge over your competition. It is essential to getting eyes on your content, visits to your website, and money in your pocket. So if you’re looking to make your business a success, […]
5 Essential Branding Strategies for Businesses
BrandingStarting any successful business involves brand building. Your business’s brand is a lot more than a simple logo and a set color palette. It’s how you want your brand perceived from the look and interactions you make across platforms. To ensure that your brand communicates the exact message that you want, we’ve compiled a few essential […]
Should You Still Use Print Marketing? What You Need to Know
Marketing 101Don’t be fooled. Print marketing is by no means obsolete. Traditional formats still have relevance, and sometimes even surpass the ROI gleaned from digital advertising. Brand promotion and marketing via magazines, direct mail, and billboards are still seen as trustworthy and have proven effective—especially when combined with digital marketing campaigns. So, how should you still use […]
3 Tips for Killer Video Marketing
Digital MarketingYouTube is the second most commonly used search engine in the world. Right behind Google. It makes video marketing an important part of a content marketing strategy. Going viral with a video and getting it to rank in both Google and YouTube can lead to huge returns. Here are 3 tips on how to increase […]
What Is Off Page SEO and Why Should Your Business Work on It?
Search Engine Optimization (SEO)Since Google processes about 3.5 billion searches per day, you likely feel that your website is in a pretty good place. After all, one of those users is bound to click on your page, right? Unfortunately, this isn’t always the case. Google crawlers only place the most relevant and reputable pages at the top of their […]
Why Being Consistent in Your Content Marketing Is So Important
Content MarketingSEO is a wild beast to tame. There are literally hundreds if not thousands of strategies businesses can use within this realm of online commerce to boost their content marketing and earn the top spot on Google. But, what if there was just one concept to keep in mind that would make the difference in […]
5 Reasons to Consider Mobile Marketing for Small Businesses
Marketing 101About 81% of the American population owns a smartphone. Meanwhile, more people own cell phones than toothbrushes around the world. If you’re not utilizing mobile marketing, you’re likely missing out on a large percentage of your target audience. Still on the fence about using mobile marketing as part of your digital marketing strategy? Start communicating with […]
What the Website Design Process Actually Looks Like in Practice
Web Design and DevelopmentHave you ever felt frustrated at someone for doing a job slowly only to realize later that the job is way more complicated than you thought? It takes roughly three to four months to get a website from an idea to launch. If you don’t understand what goes into building a website this might seem like an […]
The Importance of Creating Killer Content for Your Small Business
Content MarketingIf you don’t have killer content on your website, you’re missing out on business opportunities. Why is content marketing important? Content marketing generates three times as many leads compared to traditional marketing. For 74% of companies, digital content creation resulted in an increase in lead quality and quantity. Killer content expands your customer base. It […]
Less Is More: The Power of White Space in Design
BrandingWhether you’re designing a website or an advertisement, using white space properly is key. It can turn a cluttered and unfocused design into a powerful and pleasing work of art. Proper white space use really shows the truth behind the statement “less is more.” Here’s why proper use of white space in design is critical. What Is […]
Marketing for Small Businesses: How to Make a Digital Content Strategy
Content MarketingIn 2020, it is pretty safe to say that digital marketing has become the new norm for businesses that are small or large. If you’re a small business trying to create a digital content strategy, then you’ve come to the right place! Learning how to make a digital content strategy for your business can be easy […]
How to Choose Brand Colors: The Complete Guide
BrandingYour small business branding is what gives you a professional look, draws in your customers, and ties together everything from your website to your product labels. But before you can start creating a cohesive brand, you have a big decision to make; which colors will you choose to represent your brand? Keep reading to learn […]
5 Key Elements of Good Web Design
Web Design and DevelopmentIn today’s competitive business environment, a great website isn’t a luxury, it’s a necessity. There are almost 200 million active websites on the internet. You need yours to stand out for all the right reasons. Looking for conversions from your website? There are some basic web design elements every site needs for success. Keep reading […]
Branding 101: How to Brand Your Small Business
Branding, Marketing 101Developing a strong brand is a must for small and big businesses alike. It’s how you bring in new customers, show that you’re trustworthy, and keep them coming back for more. Without it, people wouldn’t be able to tell your business apart from the rest. Keep reading for a quick course in Branding 101 to pave your path […]
How To Improve Your Business’s Search Rankings
Search Engine Optimization (SEO)As a small business owner, improving your search rankings is important. Luckily, there are many techniques that you can use to improve the search rankings of your site, such as featuring content that’s useful to readers, choosing the right keywords, and getting rid of pages that aren’t bringing in enough traffic. What happens if your […]
Choosing The Social Network That’s Right For Your Business
Digital Marketing, Marketing 101, Social Media MarketingSocial media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you […]
3 Things Your Small Business Website Must Have
Digital Marketing, Marketing 101, Search Engine Optimization (SEO), Web Design and DevelopmentAre you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 […]
Best Digital Marketing Strategies for Small Businesses
Digital Marketing, Marketing 101, Pay-Per-Click (PPC), Search Engine Optimization (SEO)Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, […]
How Digital Marketing Can Transform Your Small Business Strategy
Digital MarketingWhen it comes to creating digital marketing strategies for small businesses, a completely different approach is needed for those that work for larger corporations.