Did you know that your website is the second most important marketing channel after social media? Using search engine optimization is one of the most important tools when trying to boost your website rankings. Hiring an SEO expert is the most logical choice when you start looking at ways to increase online traffic, but how do you know if you’re hiring a true expert?
Luckily we’ve made a guide you can use. So, keep reading to find out what four qualities you should look out for when hiring an SEO expert.
1. Experience Matters
The most important thing to consider when hiring an SEO expert or SEO company to increase your online traffic is experience.
When contacting an SEO expert, you’ll want to look at:
- How many years of SEO experience they have
- Have they achieved the results you’re hoping for with other clients?
- If they have tailor-made strategies for their clients or if they reuse the same strategy
Knowing that the company or expert has achieved a similar goal to yours before will show you that they can do the work.
2. Understanding SEO Levels
A true expert will have knowledge of:
- Technical SEO
- On-page SEO
- Off-page SEO
A truly effective SEO strategy will need all three of these elements to be implemented. While some of these elements will take precedent depending on your needs, your chosen expert needs to know how to use them all. If you aren’t being pitched all three elements, you might need to look further before hiring.
3. Marketing Skills
It is not enough to just write search engine optimized copy, the content needs to be engaging and draw readers in, otherwise, it won’t matter how easily your content pops up in searches.
SEO content is important to get people to visit your site, but the visits won’t turn into sales if the SEO expert doesn’t have any marketing skills. So knowing your SEO expert has digital marketing experience is a big plus.
4. Understands Your Goals
Your chosen SEO expert needs to understand your business goals if they plan to create a successful campaign. If their goal is to just increase the search engine optimization of your site, you won’t get good results.
Communicating the results you want will help your expert tailor a strategy for you, whether your goal is an increase in sales, more blog views, or people contacting you.
Hiring an SEO Expert Made Easy
Thinking of hiring an SEO expert can be a daunting experience, but with these tips, you can rest assured that the person you’re hiring will get the job done. Remember to ask questions and ask for references if you are still unsure if the expert you are talking to is the best fit for you or your company.
If you’re ready to talk to a trusted expert, contact us today to discuss what we can do for you.
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