There are well over one billion websites on the internet with almost 200 million of them active. If you’re a small business owner, you’re a little fish swimming in a huge pond!
How does your business rank on Google? Not on the first page of results when you put the relevant keywords into the search bar?
Don’t give up! There are different types of search engine optimization (SEO) and one of those is local.
Keep reading for local SEO tips and tricks that’ll drive traffic to your website.
1. Claim Your Business
Claim your Google business profile. After you claim your business, make sure all the information is up to date. The more complete your profile, the better you’ll rate in Google.
When someone searches for your type of service or product, your business will show in a local search. This is where potential customers see your business name, location on Google maps, and other relevant information. Make your profile as complete as possible.
Once you’ve reviewed everything, go ahead and verify your business. If you’re unsure about something or don’t have all the info, you can click on the “verify later” button.
2. Great Reviews
Do you have some happy customers? Ask them for reviews!
Google and Yelp are two common places customers write reviews. While Yelp discourages businesses from actively pursuing reviews, Google encourages it.
If a customer expresses his pleasure when doing business with you, ask him to write a good Google review. Good reviews drive traffic to your website and business.
3. Be Consistent
Make sure your name, address, and phone number (NAP) are consistent across all platforms.
When it comes to NAP, be a nitpicker. Does your business include an LLC in the name? Make sure you use it wherever you list your business.
Start with Google My Business. Make sure your profile is complete. This helps your business rank higher in Google and other search engines.
4. Create Valuable Local Content
A blog is a great way to keep your content fresh and up to date. It’s also a great place for local SEO.
Publish weekly blog posts that address your customer’s needs and answer their questions. Great website content brings in more leads than traditional marketing models. When it comes to blog posts and other site content make sure you use…
5. Relevant Keywords
Use the most relevant keywords for your business. These are the words customers use when doing internet searches.
Use relevant keywords but avoid “keyword stuffing.” That’s the overuse of keywords. Keywords should flow naturally in your content.
The Best Local SEO
These are some of the best local SEO tips for driving traffic to your website and business. Claim your business with Google and make sure your profile is complete and up to date. Ensure NAP consistency across all business listings.
Happy customers? Get them to write great reviews, driving more traffic to your site.
Don’t forget to create valuable content for your local area, and use relevant keywords throughout your site. It takes time and effort, but the results speak for themselves.
Do you need help with your digital marketing? Contact us here!