brand identity
brand identity

Did you know that Apple is considered by many to be the world’s most recognizable brand?

While the popular tech brand has a simple and sleek logo that’s hard to forget, it also has a well-known brand identity that goes beyond its logo. Apple is known by its customers as being trendy, luxurious, and minimalistic.

But how exactly did Apple develop such strong business and product branding strategies? And can you apply these strategies to your own company’s brand?

We’re here to help you out. Keep reading below for four tips on how to build and strengthen your brand identity!

1. Evaluate Your Competition

The best way to stay ahead of your competition is by sizing up their current status. See what methods are working best for them and find a way to build upon that foundation. It’s also important to investigate what niche your competitors aren’t filling.

For example, would you be the first to offer free shipping on your products within your industry? Could you be the first in your field to implement a customer incentive program? Find the void in your industry and begin building a brand around it.

2. Develop a Uniform Voice

To build a strong brand identity, you have to develop a voice to use across your marketing materials. However, it’s critical that you keep your tone consistent from platform to platform.

The easiest way to create a consistent tone of voice is to first identify your target demographic. For example, if your target audience is people over the age of 65, you’d want to avoid using contemporary slang.

Avoid ostracizing your audience by using generational-appropriate language. Many niche business and customer communities even have their own microcultures and terminologies, so brush up on your industry’s lingo to sound as reliable and relatable as possible.

3. Determine Your Core Values

It may sound cheesy, but business branding becomes much simpler if you can break down your basic goals and core values. By choosing a few values—like passion, diversity, and quality—you can easily begin to formulating the language and visual elements that would work well to promote those values.

For example, a business may push its desire to create only sustainable products through corresponding visuals. It’s easy to then map out earthy colors and visuals, such as green-centric color palettes and nature-inspired photos.

4. Utilize the Potential of Your Employees 

While quirky and fun customer engagement is standard fare for lighthearted brands, more serious and straightforward businesses may struggle to somehow humanize their brand. However, putting a face to your brand identity is important if you want to build trusting relationships with your customers.

For example, one great way to showcase your company’s experience is by featuring monthly employee interviews. Or, incorporate your staff into your web design process—skip the stock pictures and use real photos of your employees instead. 

Develop a Memorable Brand Identity

To stand out among a sea of other businesses, it’s crucial that you have an unforgettable brand identity. With the tips above, you can develop your own brand identity plan and begin crafting your vision!

Need a little extra help with building a brand image? Our team is happy to help you out! Contact us today to learn about our branding services and how to elevate your company’s image!

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