By the end of 2023, the number of business and consumer emails sent per day could be around 347 billion. If you are a digital marketer, this total might seem overwhelming to you, and you might be wondering if it’s better to forego email marketing and stick to social media.
When done right, though, emails can be an effective way to spread the word about your products or services. The problem is: how are you going to make yours stand out amongst the crowd?
We’re going to tell you how by walking you through the top strategies for email marketing in 2021. Keep reading to learn more.
1. How Many Emails Are Too Many Emails?
When you start a digital marketing campaign or newsletter, you might not know how frequently you should send your emails out. Believe it or not, your readers will help you determine this number.
Start by putting out one email a week and then gradually increase how many you send over time. When you get to the point where you see a significant number of readers unsubscribing, you’ll know to send fewer emails.
2. The Importance of Subject Lines and Preheaders
Think about your subject line and preheader as a hook. It gives the reader insight into what you will discuss in your email.
To successfully utilize these two features, make them a continuation of one another. You should make the subject line reader-centered by giving them a sliver of information they think will benefit them.
Afterward, write a short and sweet preheader that gives a bit more information about what you wrote in the subject line. Mention a sale, a discount code, or a call to action, as these are effective ways to reel in the reader.
3. Segmenting Readers
Not all your subscribers are the same, which means you shouldn’t always send out mass emails. By paying attention to which readers open and engage best with your emails and those who don’t, you can create more personalized emails. All new readers should receive a welcome email, and for subscribers who haven’t read your emails lately, you can send one to check in on them.
4. Keep It Short
The average amount of time a person spends reading an email is 13.4 seconds. Therefore, it needs to be short and skimmable.
Create short paragraphs, lists, or bullet points. If a reader knows you effectively communicate important information, they’re more likely to read future emails.
5. Utilize Email Marketing Without Getting Mistaken for Spam
The last thing you want is to spend time planning and writing your emails only for them to sit in a junk folder. You can get mistaken for spam if you send emails to people who never subscribed to you or to accounts that are no longer active.
By sending the email to yourself, you can see if it reaches your inbox. This test run will also allow you to read over it one more time for errors.
Need Some Help Creating a Marketing Strategy?
If you thought that email marketing was all in the past, we hope this article has made you reconsider its importance. Implementing these tips and tricks will surely increase your reader engagement.
When it comes to other marketing strategies, DigiBrand Studios has got you covered. From press releases to custom web design, we can’t wait to help you take your business to the next level.
Reach out to us today to discuss your business goals with one of our experts.
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