email marketing

By the end of 2023, the number of business and consumer emails sent per day could be around 347 billion. If you are a digital marketer, this total might seem overwhelming to you, and you might be wondering if it’s better to forego email marketing and stick to social media. 

When done right, though, emails can be an effective way to spread the word about your products or services. The problem is: how are you going to make yours stand out amongst the crowd? 

We’re going to tell you how by walking you through the top strategies for email marketing in 2021. Keep reading to learn more. 

1. How Many Emails Are Too Many Emails? 

When you start a digital marketing campaign or newsletter, you might not know how frequently you should send your emails out. Believe it or not, your readers will help you determine this number. 

Start by putting out one email a week and then gradually increase how many you send over time. When you get to the point where you see a significant number of readers unsubscribing, you’ll know to send fewer emails. 

2. The Importance of Subject Lines and Preheaders

Think about your subject line and preheader as a hook. It gives the reader insight into what you will discuss in your email. 

To successfully utilize these two features, make them a continuation of one another. You should make the subject line reader-centered by giving them a sliver of information they think will benefit them.

Afterward, write a short and sweet preheader that gives a bit more information about what you wrote in the subject line. Mention a sale, a discount code, or a call to action, as these are effective ways to reel in the reader. 

3. Segmenting Readers

Not all your subscribers are the same, which means you shouldn’t always send out mass emails. By paying attention to which readers open and engage best with your emails and those who don’t, you can create more personalized emails. All new readers should receive a welcome email, and for subscribers who haven’t read your emails lately, you can send one to check in on them. 

4. Keep It Short

The average amount of time a person spends reading an email is 13.4 seconds. Therefore, it needs to be short and skimmable.  

Create short paragraphs, lists, or bullet points. If a reader knows you effectively communicate important information, they’re more likely to read future emails. 

5. Utilize Email Marketing Without Getting Mistaken for Spam   

The last thing you want is to spend time planning and writing your emails only for them to sit in a junk folder. You can get mistaken for spam if you send emails to people who never subscribed to you or to accounts that are no longer active.

By sending the email to yourself, you can see if it reaches your inbox. This test run will also allow you to read over it one more time for errors. 

Need Some Help Creating a Marketing Strategy? 

If you thought that email marketing was all in the past, we hope this article has made you reconsider its importance. Implementing these tips and tricks will surely increase your reader engagement. 

When it comes to other marketing strategies, DigiBrand Studios has got you covered. From press releases to custom web design, we can’t wait to help you take your business to the next level. 

Reach out to us today to discuss your business goals with one of our experts. 

print marketing

Don’t be fooled. Print marketing is by no means obsolete. Traditional formats still have relevance, and sometimes even surpass the ROI gleaned from digital advertising.

Brand promotion and marketing via magazines, direct mail, and billboards are still seen as trustworthy and have proven effective—especially when combined with digital marketing campaigns.

So, how should you still use print marketing? Traditional and digital ads both aim to attract customers. By shunning print marketing, you’re leaving a sizeable portion of your potential audience out of the loop.

Let’s look at ways that print marketing can complement your online marketing efforts.

Use Online Tactics in Print Media

You will already have data on customer preferences for particular products and services from your CMS (customer management system). Also, your online ad campaigns will give you data on which ads had PPC success.

Take all this data, and formulate a direct mail flyer campaign, say, with the ads or brand promotion that were the most successful. As a result, you gain leverage from your online activities by selecting the best bits and translating those into print media.

Use Print Marketing Promotions to Get People Online

The most basic version of this is the billboard urging you to visit a website. According to statistics, people retain information that they read in print better. If the billboard is part of a specific campaign (and prizes are offered to website visitors), you could grow your online engagement this way.

It should be noted that whether on screen or on paper, your branding should be consistent across all media.

Not Everyone Is Online

It’s great if you have a scheduled marketing plan functioning across all social media platforms. But the newsflash is that there are still people who spend only a tiny part of their lives online.

These are the folks who will respond well to advertising in newspapers and magazines, catalogues, direct mail, and flyers at POS in stores.  Printing does not need to be confined to paper.

Printing on promotional items such as free T-shirts if someone buys more than a certain amount from your online store can act as a huge purchasing incentive.
And then there is printing on every one promotional item imaginable, from ballpoint pens and flash drives to coffee mugs and baseball caps. 

A recent Forbes article on business cards is a timely reminder that this useful piece of print media has life in it yet. At Digibrand Studios, we offer a printed stationery service that dovetails well with our web design and marketing expertise.

Integrate and Innovate

Print marketing these days makes you stand out from the vast swathes of businesses competing online. You gain enormous leverage from demonstrating that your company lives in the real world, with the rest of us.

There are encouraging statistics showing that under-20s are not entirely zoned out of print.  It’s becoming trendy to read magazines again. A pull-out ad in the right magazine could be the best thing since sliced bread for your business.

Or the best thing since an online ad offering to deliver sliced bread to your doorstep.

Get in touch with us. We’ll be glad to work with you on your next print marketing campaign so that you can reach your untapped audience directly, with style.

mobile marketing

About 81% of the American population owns a smartphone. Meanwhile, more people own cell phones than toothbrushes around the world.

If you’re not utilizing mobile marketing, you’re likely missing out on a large percentage of your target audience.

Still on the fence about using mobile marketing as part of your digital marketing strategy? 

Start communicating with customers and boosting your brand with your mobile-friendly website. Read on to learn more about the benefits of a mobile-optimized strategy. 

1. Reach More Customers

One of the main benefits of mobile marketing is its ability to help you connect with customers.

In 2016, consumers spent up to 10 hours a day on their phones. People check their phones whether they’re out and about or in the comforts of their own home. If you want to increase your reach, you need to go mobile. 

Otherwise, you’re minimizing your target audience by focusing only on desktop devices.

A mobile-friendly website makes it easier for people to explore and engage with your content on any device. If your website isn’t optimized, on the other hand, site visitors might struggle. If they can’t read your content, they’ll leave.

You might end up losing customers to your competitors as a result. 

2. Continuous Connections

Sometimes, consumers will visit your website from their desktop computer only to leave without converting. A few days later, they might remember your product and search for you from their phones.

Mobile marketing creates a cohesive experience for your target audience. Otherwise, they might find your mobile website is nothing like the desktop version.

The mobile-friendly website to get a second chance with potential customers. 

Make sure to improve the user’s experience by speeding up your site. A fast loading time will help you avoid frustrating visitors. Slow pages can also hurt your search engine optimization (SEO)

3. Smarter SEO

Google now looks at the mobile version of your website when determining search engine rankings. If you don’t have a mobile-friendly website, however, you’ll rank below your competitors. Consumers might have a difficult time finding your website online as a result. 

A site that isn’t mobile-optimized might hurt your pay-per-click (PPC) advertising efforts, too. 

By optimizing your website for mobile, you can improve your overall digital marketing strategy. 

4. Short and Sweet

Consumers expect a fast, easy, convenient online experience. In order to appeal to your customers, consider using mobile tactics like text messaging. 

Texts are short, sweet, and to the point. Instead of a lengthy landing page, you can use texts to create concise marketing messages.

You can also use geofencing to send texts to consumers as they approach your store. 

Going mobile makes communicating with customers fast and easy. 

5. Improved ROI

About 60% of all e-commerce begins on mobile devices. If you want to boost sales, don’t neglect your mobile audience.

By going mobile, you can boost sales and improve your ROI. 

Go Mobile: 5 Reasons to Create a Mobile Marketing Strategy

Don’t miss out on customers. Instead, keep these reasons to utilize mobile marketing in mind. By going mobile, you can boost brand awareness, sales, and more!

Ready to go mobile? Contact us for digital marketing services today!

branding 101

Developing a strong brand is a must for small and big businesses alike.

It’s how you bring in new customers, show that you’re trustworthy, and keep them coming back for more. Without it, people wouldn’t be able to tell your business apart from the rest.

Keep reading for a quick course in Branding 101 to pave your path to success.

It’s Not Just a Logo

A common misconception around branding is that the main aspect of it revolves around a logo. In reality, a logo is only a part of the puzzle.

It’s more accurate to think of your brand as the story of your business. It’s not the story of how you started but rather your mission, values, and promises that set you apart from your competitors.

A strong brand allows customers to understand who you are as a business. As a result, they can develop a relationship with it and keep coming back for more.

So, while the logo is an important aspect to consider, there’s much more in developing a solid brand. Your brand should accurately portray itself to your target market so that they can see what makes you special.

Here’s how to go about the process. 

Branding 101: How to Go About It

To tell your business’s story through branding, you’ll first want to identify your objectives, vision, and passion. This gives you a clear direction on how to represent the business and where you’re going with operations.

After these elements are outlined, you’ll want to take a look at your target audience. Understanding them, their desires, and their needs will help you decide how to develop your brand.

Customers make purchases based on who they are and who they want to be. So, it makes sense that they would choose products that align with their values over ones that don’t. 

This is why it’s essential to represent your business with a brand rather than simply offering a product or service. 

Throughout the branding process, you should be as honest and straightforward as possible. Consumers prefer authentic brand personalities on social media and elsewhere. 

In other words: authentic branding is what can set you apart from the competition. 

Elements to Consider

In addition to the intangible aspects of your brand, it’s important to leverage visual materials to your advantage.

This includes:

  • A logo
  • Brand imagery (e.g. the types of photos used on your website, social media, and so on)
  • Branded materials (e.g. labels, business cards, and stationary)
  • Aesthetic choices on marketing materials and products (e.g. colors, fonts, and so on)

You’ll incorporate elements of your uniqueness into creating these. Before you begin, you’ll want to develop a branding style guide. This is essentially a pre-set description of the way you’ll visually represent your brand across all mediums.

A style guide creates brand consistency, which in turn generates trust from current and future customers. 

From there, you’ll develop a strategy that outlines how to go about brand representation. This will determine where, how, and when branded messages will be shared. 

Your Brand is the Backbone of Your Business

While this Branding 101 guide highlights key points, it’s only the beginning of this critical conversation.

Contact us so that we can set you on the right track — even if you’re an already established business — without any hassle or missteps. 

Choosing The Social Network That's Right For Your Business - Digi Brand Studios NJ

Social media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you will want to focus on the social networks that make the most sense for your company. Finding the right social media network depends on the demographics of its user base and how well that matches up with your target audience. Here are some of the most popular social media networks and the applications they are best for.

Facebook

Facebook is a social media network that virtually every business needs to be on, regardless of what industry you are in. Facebook has a huge reach and attracts a wide range of demographics. They also have a very in-depth marketing program, which you can use to reach your target demographic. Facebook also works well for a wide variety of content – you can share photos and videos, and you can also post text updates and ask your customers questions.

Twitter

Twitter’s 280 character limit means that businesses have to get creative with their updates. If your company has a sense of humor, you can use Twitter as an opportunity to really show that off with quippy, shareable posts. You can also use Twitter as a way to engage with your customer base and answer questions.

Instagram

Instagram allows you to post photo and video content, so it’s great for businesses with visually interesting products or services. The user base of Instagram tends to skew towards a younger, hipper crowd, so if that’s your ideal customer, you should be on Instagram. Instagram’s user base also tends to live in urban areas, so if you cater more towards suburban or rural customers, you may not find as much success. Instagram is also much more effective for B2C companies than B2B companies.

LinkedIn

If your business is B2B or caters to working professionals, you need to be on LinkedIn. LinkedIn is a very professional environment, and well-crafted posts on this network are a great way to boost your brand image and generate high-profile business. Since most LinkedIn users are on the platform for careers and networking, it isn’t as effective for B2C marketing.

YouTube

YouTube is an effective marketing channel for anyone because it has a huge user base, comprised of people of all ages. However, putting together great video content requires more time and money than posting on other social media platforms. If you want to make a slightly bigger investment in your social media marketing, YouTube is a great way to do so.

At Digi Brand Studios, we develop effective and affordable digital marketing strategies for small businesses. Since small businesses are our specialty, we are very familiar with the unique challenges that small companies face. Not only can we help you develop an effective social media marketing strategy, but we can also help with SEO, content marketing, and other forms of digital marketing to grow your business. Contact us today to learn more about our services.

3 Things Your Small Business Website Must Have - Digi Brand Studios

Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 quick tips to get you pointed in the right direction and help improve your small business marketing.

1. A clear headline

When a potential client or customer clicks on your website, they need to know within the first 3 seconds what you have to offer them and how you’re going to solve their problem. Your headline is very important because it’s the first thing they see. Your headline should clearly state what you offer in a way that grabs your ideal client’s attention. For example, a good headline for a T-shirt printing business could read “Your one-stop shop for custom T-shirt design and printing.”

2. A strong call to action

Your call to action needs to be visible right away and it needs to clearly tell your prospective client what you would like them to do. Whether it be “schedule your free consultation,” “add to cart,” “subscribe to my email list,” or “call now,” just make sure your call to action is clear and consistent throughout your entire website. Ideally, your first call to action will be located directly next to or under your headline, so they immediately know how you can help them and how they can contact you.

3. Search engine optimization

If you want to reach your ideal customers through your website, you will need to optimize your web pages through keywords that target your specific audience. This starts with knowing your niche and your audience well.

You can start by researching other companies within your niche and finding popular keywords through a google search. Implement these keywords into your web pages in a way that sounds authentic and natural. Keyword stuffing is a turnoff to potential clients and not good for SEO.

Once you’ve implemented keywords and phrases throughout your website, the next step is to add a blog. Content marketing is one of the best ways to drive traffic to your website and gain more leads.

As a small business owner, you have a lot on your plate. You’re trying to juggle everything on your own but you don’t have to figure it all out by yourself. At Digi Brand Studios, we specialize in helping small business owners grow their business through online digital marketing. Figuring out SEO and content marketing is time-consuming, but we can help you with that.

We offer the latest in search engine optimization techniques specifically for small businesses. We’ll take care of everything for you, so you can get back to the heart of your business. We can provide regular content for your website’s blog that targets your ideal clients and drives them to your website. Contact us today if you’re ready to take your business to the next level and take the weight of digital marketing off your shoulders. https://digibrandstudios.com/contact-us/

Best digital marketing strategies for small businesses - Digi Brand Studiosdigital-marketing-trends by socialautomotive licensed under Creative Commons 4.0

Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, but for some small businesses, it can be overwhelming when deciding which form of digital marketing to focus on. Below are some of the best digital marketing strategies for small businesses to help you make a decision…

Search Engine Optimization (SEO)

SEO is a marketing strategy that aims to increase your brand visibility on search engine results pages. This form of marketing is highly recommended for small businesses because it can deliver long term results, making it a cost-effective option. SEO is one of the most efficient digital marketing strategies because it attracts customers who are actively looking for a service or product that your business offers. However, whilst many businesses attempt to increase their search engine ranking internally, effective SEO requires specific skills and technical knowledge to get the best results. It is, therefore, wise to work with a professional to manage SEO for your business.

Email Marketing

Email marketing refers to the use of emails to promote products or services that your small business offers. Email marketing has been around for the last two decades, but it remains one of the top digital marketing techniques. Email marketing is highly effective because provides a direct connection between a business and a customer and allows small businesses to reach out to their target customers with ease. If well implemented, email marketing can help you spread information about your brand with ease and build meaningful relationships with customers.

Social Media Marketing

Social media marketing refers to a marketing technique that targets social media platforms to promote specific products and build brand awareness. Many small businesses have some form of social media presence because it is inexpensive and allows them to communicate with customers directly. Social media also helps businesses to connect with their target market, allowing you to offer products or services in a style and format that suits your customers.

Pay Per Click (PPC)

Pay per click is a digital marketing technique in which advertisers only pay a fee if their ads are clicked. PPC advertising, whether through Facebook ads, Bing ads, Google ads or Twitter, is a great way for small businesses to reach out to their target customers fast. An effective PPC campaign can help boost brand awareness and increase targeted traffic.

Are you interested in increasing brand awareness for your small business through digital marketing? If yes, then don’t hesitate to contact Digi Brand Studios today. Not all digital marketing strategies are worth your time, money and resources but as experts in this field, we can help you pick the right digital marketing strategies for your unique needs and your vision.