The days when having a sound digital marketing strategy was a “choice” are long past. If your brand doesn’t have an Internet presence, you’re missing out on connecting with potential customers. That being said, you can’t just throw up a Facebook post and hope it strikes viral gold.
You need an actual strategy if you’re interested in growing your brand online. We have seven digital marketing strategies that will bring more awareness and engagement.
1. Follow SEO Practices
The best content is designed with search engine optimization (SEO) in mind. SEO is simply thinking about what products and/or questions your target market might search for on Google. It’s helping potential customers solve a problem by being an expert on a subject.
2. Integrate Video Marketing
Did you know YouTube is the third largest search engine in the world? Yes, the channel is technically a search engine and not just for watching funny animal videos. Many people go to YouTube to find out how to do something, like how to unclog a toilet or potty train a new puppy.
A popular channel can gain hundreds of thousands of followers, all of whom may be potential customers. YouTube videos also show up in Google searches, so it’s another way to reach customers as they’re looking for something they need.
3. Choose Your Social Media Channels Wisely
Social media allows you to connect with millions of potential customers for a relatively small investment. You can target posts and ads based on location, gender, age, education level, income level, marital/family status, and interests.
That being said, you should not invest your time and money on every social media channel.
The best strategy is to focus on the channels where your target market hangs out. If you’re marketing to teenagers, you need to find out which networks they use. The same rule applies if you’re targeting seniors, mothers, or professionals in a particular industry.
4. Go Mobile
52% of Internet traffic now comes from mobile devices, according to Statistica. The percentage increases among Millennials and GenZ. The best digital marketing strategies must incorporate mobile marketing.
Mobile optimization should also be the goal for your website to create a better user experience for those using a smartphone or tablet.
5. Build Your Email List
If it seems like the organic reach of your social media posts is shrinking, it’s not your imagination. Today, you generally have to spend money to reach more of your followers. Email marketing allows you to connect directly with your subscribers.
Email marketing offers a high return on your investment compared to other mediums. According to Mailchimp, the average open rate for emails is 21.33%. The more followers you have, the higher the link clicks to your blog or a specific sales page.
Now for 2 Bonus Tips…
6. Do Guest Posts
Guest posts give you a chance to publish content on another website or blog. This means you can tap into that brand’s audience. This helps drive their customers to your website. Be sure to choose a host site that has relevance to your industry or product/service.
7. Host a Webinar or Podcast
A webinar is an easy and relatively inexpensive way to reach new customers with the information they need. It’s also a more personal way to make new connections, while again, helping people solve a problem. Every person who attends your webinar also gets added to your email list.
Podcasts have exploded in popularity in the last few years. You can create a weekly podcast or be interviewed on someone else’s podcast.
Grow Your Digital Footprint With These Digital Marketing Strategies
Digital marketing is absolutely necessary for the age of the Internet. You need strong digital marketing strategies to be successful. These 7 tips will help you devise a plan that best reaches your customer base.
If you need more help with full-service branding, content marketing, or search engine optimization, contact us today.