Did you know that 93 percent of online experiences begin with a search engine?
If you’re a local business, how do you make it to the top of the search results so that you can take advantage of that?
You want customers, and a local SEO strategy gives them to you on a silver platter. No more cold calling. Customers actively seek out and find your local business.
Let’s make it happen. We’ll share some of the reasons to create a local SEO strategy.
1. A Local SEO Strategy Gets New Customers
Your website is a 24/7 salesperson. The website can sell your business even when you close up for the day.
People consistently search for phrases related to your services. Showing up for high customer intent keywords can speed up conversions. You’re reaching out to people deep in the consideration phase.
Your introductory content will reach people in the awareness stage. Some people will take longer to become customers. A local SEO strategy turns those prospects into your customers.
2. You Get in Front of Locals
New York based businesses can’t convert prospects from California into customers. These prospects won’t fly to New York just to do service with your business.
Some local business owners shy away from SEO because they don’t need a global audience. While you can reach anyone, you can also narrow your focus.
Local SEO services target people within a nearby radius. Locals frequently use search engines to find nearby barbershops, dentists, and law firms.
Local SEO provides a relevant audience of viable customers.
3. Local SEO Requires Less Effort
Local SEO gives you more visibility with less effort.
Some business owners participate in business clubs and pitch their services to friends. They jump on the phone and try to turn cold leads into customers.
A local SEO strategy can do all of that for you on autopilot. Locals see your content at any time of day. Think of your SEO strategy as the automated assistant who picks up the phone for you.
4. Local SEO Provides Data
Some marketing strategies fall flat. You can spend thousands of dollars on magazine ads and get no traction or data.
Local SEO, on the other hand, provides valuable data. This data helps you perfect your strategy over time.
Local SEO efforts don’t always work. Data helps you pivot and gain traction.
5. SEO Builds Trust
Local SEO strategies rely on quality content. Creating content that answers questions and highlights your product’s benefits will build trust.
Blogging for your business has many benefits, with SEO being one of them. As people see you more often, they’ll become more comfortable buying from you.
Local SEO puts prospects in control. It becomes their idea to visit your business and ask about your services.
More trust leads to more sales. SEO helps with both.
Get Help with Your Local SEO Strategy
A local SEO strategy can work wonders for your business. You’ll get more visibility and revenue by ranking well on Google.
Local SEO puts you in front of your target audience. However, the implementation can get overwhelming. That’s where we can help.
We offer professional SEO services for businesses in New Jersey. Check out our local SEO services page to see how we can help.