brand awareness strategy

Having a consistent brand presentation has been shown to increase revenue by 33%

One way that brands can sometimes come off as inconsistent is when they don’t have a defined brand awareness strategy. 

Your brand should be one of the things you focus on defining in the early days of your business. Once you know exactly what your brand looks like, you can then devise your strategy.

But what even is a brand awareness strategy, and how do you come up with one? It can get overwhelming but don’t worry! In this post, we’ll talk about what a brand awareness strategy is and more about why you need one.

Keep reading to learn more about brand strategies.

What Is a Brand Awareness Strategy?

Brand awareness is focused on how familiar your customers are with your brand and how well it is recognized by defining characteristics like your company name or logo.

Brand awareness is how certain products or actions become associated with particular brands. Think of Band-Aid, for example. Band-Aid is actually the brand’s name, the product being a bandage. But at this point, they are almost synonymous. 

A brand awareness strategy is the marketing tips and tactics your company uses to increase the recognition of its brand. The strategy should help to spread their message, increase their audience, and reach their target market. 

Without a set strategy, a company will likely waste time and money by being unorganized and directionless. To really have an impact, you need a detailed, well-planned strategy.

If you’re not clear on your brand yet, it may be time to work with a branding agency.

Why Care About Brand Awareness?

Brand awareness isn’t just about being able to brag that your company is well-known; it has far-reaching benefits for your whole business.

Having a strong, consistent brand and promoting it through your brand strategies helps to build trust with customers. Brands that are well-known tend to be considered more trustworthy, and when potential customers recognize and trust your name, they are more likely to become actual customers.

Increased brand awareness will also help customers to bond with your brand. When they know and trust your brand, they feel like they have a connection with it and are more likely to be loyal repeat customers. Those who feel loyal to your brand are also more likely to not only spend more but to recommend your company to their friends and families.

When you have an immediately recognizable brand, it also increases the value of your company. You will be able to charge higher prices because of a higher perceived value, and if you’re a public company, you will likely have a higher stock price.

Begin Building Your Brand Awareness Today

Your brand awareness is critical to your company’s success. So one of the best things you can do for your company is to have a strong strategy that best demonstrates your business brand. Your customers and your bottom line will thank you.

If you’re interested in working with a branding agency to help you nail down your brand awareness strategy, we can help. Contact us today!

brand strategy

Authenticity is reportedly important to 88% of consumers when choosing what brands they support. 

But how do you make sure your brand is coming across as authentic? And with so many different companies out there competing for the same customers, how do you make sure you’re the one they buy from in the end? 

The answer to both of these questions is to have a strong brand strategy. Branding will allow you to demonstrate the values of your company and connect better with customers.

In this post, we’ll go over business tips for how to design the best brand strategies for your company.

Keep reading to learn more!

Give Your Brand a Personality

The first step of your brand strategy needs to be to identify exactly what your brand’s personality is. This is where you will begin to really define your brand.

For new companies, this is easier because you’re starting with a blank slate, but for existing companies, you will have to evaluate what your current brand identity is. If this is the first time your company is paying attention to this, you may have your work cut out for you.

Consider your company’s vision, mission, and value statements and if your brand is living up to them.

Identify How You Will Communicate Your Brand

Once you’re clear on your brand’s personality, you can move on to how you will communicate it to customers. You need to determine how you will translate the brand’s personality and characteristics using voice and tone. 

Every company will have a different voice and tone that they use for their communications. Voice is the way you talk. It’s the way you phrase things or the jokes and slang you use. Keeping your brand’s voice consistent and accurate to the brand’s personality will help to make your brand feel authentic.

The tone of your communications is less about what you say and more about how you say it. Think about your brand’s attitude and how you want to make customers feel.

Once you’ve defined these, you should be sure to document them in a reference guide so that your team has something to look at to make sure they’re always on-brand.

Put It All Together

When you’re clear on your brand, its personality, voice, and tone, you can begin to put it into action. Start by creating your brand messaging. These are things like the company’s tagline and pillar content.

Then you can begin creating other marketing materials. Make sure that all content you put out matches the principles you’ve defined for how your brand should be portrayed. 

This also includes all communications between your company and its customers. It doesn’t matter if it’s a sales call or if they’re calling customer service; it all needs to be consistent.

Create Your Brand Strategy Today

Your brand is a roadmap for your company and everything it does. Make sure to use your brand strategy to build an authentic, consistent brand for your company.

If you’re concerned about getting it just right, we can help. Contact us today!

branding agency

Did you know that poor marketing is one of the top reasons that new businesses fail? That’s right, your marketing efforts have to be on point if you want your business to grow and thrive. Part of your marketing strategy has to include brand building. 

Building your brand is harder than it might seem. If you’re not a savvy marketer already, it might be time to hire a branding agency.

Not sure if it’s right for you? Keep reading to learn all about the signs that you should hire a professional for your branding needs.

1. You’re Struggling With Consistency

When it comes to brand building, consistency is key. You need to not only maintain a consistent brand long-term, but you have to stay consistent through all of your marketing efforts.

Your brand voice and image shouldn’t change between your website and your social media channels. It should even be able to extend through your storefront (if applicable) and any potential events.

If you struggle with this, no problem. A good branding agency can help you.

2. Your Company “Brand” Doesn’t Match Your Vision

It can be hard to bring your vision to life. You have an idea in your head of what you want your branding to look like, but actually building your brand is difficult. If you’re not an experienced marketer or designer, it’s likely that your efforts have fallen short.

A good branding agency will take your vision and turn it into something better than you could have imagined. 

3. You Need a Change

Even if your branding was perfect for your company before, it’s possible that you’ve decided to make a change. Whether you’re offering new services, targeting a new audience, or just refreshing your company image, you need your brand to keep up.

A branding agency can help you keep your message consistent while you adjust your brand so it won’t be too jarring for your customers but it will still align with your intentions. 

4. You Don’t Have Time to Maintain a Brand

Brand maintenance can be a lot of work! If you’re a business owner with a small team (or even a team of just one person), you know that your time is limited. How are you supposed to devote time and energy to your brand image? 

Branding agencies are also marketing experts. They’ll do all of the heavy lifting for you so you can focus on what’s important. 

5. You’re Not Getting Good Results

Sometimes even the best branding efforts fall short. If you’re not meeting your business goals, it’s possible that your brand is at least part of the problem. Hiring a professional might be the best way to fix it. 

They’ll be able to assess your situation and tweak your brand to better suit your business goals. 

Do You Need to Hire a Branding Agency?

If these signs sound familiar, it might be time to hire a professional branding agency. A good branding agency can either tweak your existing brand image or build a new one from the ground up. What’s not to love? 

At Digibrand Studios, our experts love the challenge of creating an effective image for all of our clients. Contact us so we can start working together today.

While there are more than 500,000 brands worldwide across 2,000 industry categories, that doesn’t mean there aren’t any chances for yours to stand out. A branding service can actually help you achieve a well-defined brand.

But what are branding services? And what do they actually do for you?

That’s what we’re here to dissect today. Read on to find out more about what branding services can provide for you.

What Branding Services Do

Branding service agencies provide a wide list of brand-related offerings to help you define your brand in a productive way. Want to build your brand identity from square one? You can often contact these services to help you get there.

Even if you want to rebrand an already existing business, branding services are often equipped to help you take that on. Adjusting your messaging and overall brand positioning are also key services.

In terms of specific services offered by brand agencies, it’s better to break them down one by one. Let’s start with logos. 

Logo Design

For most customers, your business’s logos are what provide them the first impression needed to decide whether to engage with your services or not. As such, creating an appropriately attractive logo is key for most companies.

Brand service agencies help you apply whatever brand messaging and identity to a logo. That way, customers understand what your business is about by just looking at your logo.

Brand Messaging

Other than the logo, customers are still going to wonder what your business does, and more specifically, what you can do for individual customers. What makes your company special above your competition?

Brand design agencies provide you with the right value propositions and differentiators to make your message stand out. By defining things like your target audience, you can get a step up from your competition.  

Brand Voice

What kind of company brand voice do you want to communicate to customers? Are you trying to be friendly? Humorous? Either way, brand voices help solidify your identity, which helps customers understand what your services are.

Branding service agencies will analyze your market, industry, and overall reach to pinpoint a voice that’s perfect for you. That way, you’re reaching the right customers with the right tone.

Style Guide

Once things like your messaging, voice, and positioning are fleshed out, branding agencies will help you create a style guide for your entire business brand. That way, all your employees know how to follow your branding guidelines.

Doing this will streamline how your messages are communicated across multiple platforms and even in person. Codifying your brand messaging is key if you want more consistency across your brand strategy.

They’ll provide an accessible format for communicating this style. This provides an easier method of onboarding new employees or catching current employees up to your branding changes.

Understanding Branding Service Essentials

Companies seldom succeed without a firmly established brand. Use this guide to help understand what branding service can provide for your company and get the help you need today.

Looking for a reliable digital branding agency? Contact us today and we’ll get you started on a solution right away!

Nearly 50% of people say a website’s design is the top factor when determining a company’s credibility. A cookie-cutter website could impact your ability to generate brand trust. Instead, consider custom web design services this year.

On the fence about investing in web design services? Here are six reasons you shouldn’t wait to find a website design agency.

After reviewing these benefits of having a custom site, you can make a more informed decision. Your website is an important digital marketing tool. The choice could impact your marketing strategy’s success in the future.

Read on to learn why you should choose custom web design today!

1. Stand Out From Competitors

A cookie-cutter website might make it difficult for you to stand out from competitors. You need a unique design that will impress customers. Otherwise, they might pick your competitors instead.

Meanwhile, most of your competitors have already invested in custom web design services.

Hiring a web design agency could help you get ahead of the competition. 

2. Accomplish Your Goals

Online site-building platforms have limitations. They often lack the features and abilities you need.

With a professional web design team on the job, you can create a site with your goals and needs in mind. You can boost lead generation, make online sales, or demonstrate your credibility. 

3. Boost Brand Awareness

Your website should help communicate your brand. Otherwise, consumers might have a difficult time remembering you.

A customized website can help you build brand awareness. It could boost your brand’s reputation, too. 

4. Prepared to Grow

Your business is bound to grow and expand. Your site should expand with it.

Choosing a web design service will allow you to make changes as needed. You’ll have an easier time catering to your larger audience, too. 

5. SEO Support

Consider web design services that include search engine optimization (SEO). Your site’s design and development can impact your search engine rankings. Low rankings can hurt your ability to generate traffic.

An agency that offers SEO support can help boost your rankings.

6. Impress Your Audience

About 38.5% of people judge a business by how their website looks at first glance. Meanwhile, 38% of people will stop interacting with a poorly designed website.

If they leave disappointed, they might not come back. They might tell others about your lackluster website, too.

Instead, make a strong first impression with customers. With custom web design services, you can wow your target audience. You can make a strong first impression that will linger in their minds after they leave. 

The impression you leave behind could encourage them to come back in the future. You might have an easier time generating leads and sales, too. 

Stronger Sites: 6 Reasons to Choose Custom Web Design Services Today

Don’t let a cookie-cutter website impact your ability to boost sales. Instead, consider these reasons to choose custom web design services. With a talented web design agency at your side, you can set your site (and business) up for success.

Get started by requesting your custom-made site today!

Ready to see your dream website come to life? We can’t wait to help. 

Contact us today to get started. 

If you’re a small business owner, you’re probably already aware of the power that building a presence online can have. Having a polished-looking website and active social media platforms can boost your business untold amounts and open you up to new markets. But only when executed correctly.

You see, having a website and an Instagram or Twitter account alone isn’t always enough. Today, pretty much every business is online, which means you need to find a way to stand out from the increasingly large crowd. One of the best ways to do this is to create a strong digital brand.

If this is a concept that seems a little abstract to you, let us break it down. Read on to learn three easy ways you can define your digital brand.

1. Consider Your Core Values

Every business should have a set of core values that are the driving force behind it. When you first began your business, what were you trying to achieve? We’re you wanting to solve a particular issue, help a particular group, or set a certain example?

By returning to the original vision you had for your business, you can pick out what values matter to you. Then you can go about finding ways to express and epitomize this through your online presence. This can permeate everything—from the initiatives you get involved in to the vendors you work with to the content you post.

2. Create Amazing Aesthetics

Another great way to build your brand online is to implement a cohesive plan when it comes to the visuals of your online presence. Keeping everything you post and put out there within a similar color scheme and style will build brand recognition. It will also help further your overall marketing strategy.

Choose the aesthetics you want associated with your brand carefully. Do you want them to be bright and fun or austere and serious? The tone of the colors, graphics, and logo should be appropriate for the work your business is doing.

3. Become a Thought Leader

If you’re looking to make a name for yourself online, establishing yourself as a thought leader is an effective digital marketing tactic to achieve this. Not only will this open you up to a larger audience of customers, but it will also have other businesses taking notice as well. 

Being a thought leader within a given field requires having a lot of knowledge and expertise, and being able to disseminate that knowledge in an effective manner. You can do this by putting out a newsletter, writing blogs (on your own site and via guest posts), and hosting Q&As on your social media channels.

Define Your Digital Brand Today

Creating and curating your digital brand can be a lot of work, but it’s also a lot of fun. It offers the opportunity for self-reflection, not to mention exponential growth.

If you’d like some assistance in defining your own digital brand, you’re in luck. At Digi Brand Studios that’s what we do best! Get in touch to discuss how our digital branding services can help grow your business today.

why are logos important

A logo is a visual representation that the public uses to identify your brand. It helps to convey your brand’s personality and communicates its qualities and values. Given that a business’s logo will be imprinted on its products and used in marketing campaigns, it is essential that it stands out for the right reasons.

Some brands have logos that are etched into our minds: Companies like Nike, McDonald’s, Apple, and Starbucks are great examples. Why are logos important to businesses both big and small? In this blog post, we will answer that question with business logo tips.

Makes a Strong First Impression

In every walk of life, first impressions count. Whether that’s with your Tinder profile or your business’s website, you need to ensure that you are sending out the right message. A well-designed logo is central to this.

A good logo helps to pique the public’s interest in your brand and invites them to learn more.

Targets Your Audience

As a visual representation of your brand, a logo should focus on reaching out to its target audience. If your target audience is children, it stands to reason that your logo will be very different from a law firm. One logo needs to capture the attention and interest of children while the other must showcase trust and professionalism.

Being able to capture your specific audience’s attention is key to a good logo.

Separates You From the Competition

There’s nothing wrong with having a pizza in your logo if your business is a pizzeria. The same goes with a logo featuring a coffee bean if you own a coffee shop. At the same time, these kinds of logos are not going to stand out from the many other local businesses that have likely chosen a pizza or a coffee bean for their logo.

A really well-designed brand logo tells the customer everything they need to know about your business but does so in a way that helps it to stand out from the rest of the competition.

Fosters Brand Loyalty

The public loves consistency and brands that they perceive as being trustworthy. Your wardrobe may be filled with clothes from one brand because you trust them, for example. A good logo is at the heart of that fostering of trust and loyalty with the customer.

When people trust your logo, they are more likely to stick with your business and its services and products.

Why Are Logos Important for Business?

Logos are the face of your business. They attract attention to your brand and help to create brand loyalty with your customers. We hope that this blog post on why are logos important has helped you and your businesses to understand the lasting value of a well-designed businesses logo.

Here at Digi Brand Studios, we believe in creating logos that define the values and goals of small businesses. We create logos that help to foster a strong relationship between brand and customer. Contact our expert team today to get started.

brand identity

Did you know that Apple is considered by many to be the world’s most recognizable brand?

While the popular tech brand has a simple and sleek logo that’s hard to forget, it also has a well-known brand identity that goes beyond its logo. Apple is known by its customers as being trendy, luxurious, and minimalistic.

But how exactly did Apple develop such strong business and product branding strategies? And can you apply these strategies to your own company’s brand?

We’re here to help you out. Keep reading below for four tips on how to build and strengthen your brand identity!

1. Evaluate Your Competition

The best way to stay ahead of your competition is by sizing up their current status. See what methods are working best for them and find a way to build upon that foundation. It’s also important to investigate what niche your competitors aren’t filling.

For example, would you be the first to offer free shipping on your products within your industry? Could you be the first in your field to implement a customer incentive program? Find the void in your industry and begin building a brand around it.

2. Develop a Uniform Voice

To build a strong brand identity, you have to develop a voice to use across your marketing materials. However, it’s critical that you keep your tone consistent from platform to platform.

The easiest way to create a consistent tone of voice is to first identify your target demographic. For example, if your target audience is people over the age of 65, you’d want to avoid using contemporary slang.

Avoid ostracizing your audience by using generational-appropriate language. Many niche business and customer communities even have their own microcultures and terminologies, so brush up on your industry’s lingo to sound as reliable and relatable as possible.

3. Determine Your Core Values

It may sound cheesy, but business branding becomes much simpler if you can break down your basic goals and core values. By choosing a few values—like passion, diversity, and quality—you can easily begin to formulating the language and visual elements that would work well to promote those values.

For example, a business may push its desire to create only sustainable products through corresponding visuals. It’s easy to then map out earthy colors and visuals, such as green-centric color palettes and nature-inspired photos.

4. Utilize the Potential of Your Employees 

While quirky and fun customer engagement is standard fare for lighthearted brands, more serious and straightforward businesses may struggle to somehow humanize their brand. However, putting a face to your brand identity is important if you want to build trusting relationships with your customers.

For example, one great way to showcase your company’s experience is by featuring monthly employee interviews. Or, incorporate your staff into your web design process—skip the stock pictures and use real photos of your employees instead. 

Develop a Memorable Brand Identity

To stand out among a sea of other businesses, it’s crucial that you have an unforgettable brand identity. With the tips above, you can develop your own brand identity plan and begin crafting your vision!

Need a little extra help with building a brand image? Our team is happy to help you out! Contact us today to learn about our branding services and how to elevate your company’s image!

building a brand

Are you struggling to grow your company brand and want some useful advice?

Some of the biggest brands in the world like Coca-Cola and Mcdonald’s have spent decades perfecting their brand. Because of this, they are loved all over the world and dominate their markets.

Fortunately, you can follow what these two giants have done, but, not wait years to see results. By implementing a few things into your marketing strategy, you can build a strong brand for your company.

In this article, we’ll share four useful tips for building a brand that you can use straight away.

Read on for more information.

1. Understand How People Interpret You

How you see yourself can be very different from consumers. Because of this, you may send out mixed messages about your brand and turn them away.

To understand how people see you, just ask them.

Conduct consumer research and ask them to sum up your brand in a short sentence. Plus, you could Google yourself to see what’s being written about you.

Only when you know what consumers think, can you move forward.

2. Ensure Your Name and Logo Suits Who You Are

Take a step back and look closely at your name and logo. Then ask yourself “does it reflect who we are?”

If the answer is no, then you’ll need to go back to the drawing board.

Ideally, you want a memorable business name that isn’t already taken. You also want your logo to be easily identifiable.

If you’re struggling to come up with ideas then look to competitors for inspiration. See what the most successful ones have in common and figure out why.

Then you can go away and come up with something to compete. Just ensure it’s not a copy or closely resembles anyone else’s.

3. Be Consistent

Whilst brand building, you have to be consistent across all channels.

For instance, you can’t use one tone of voice on Instagram and another on LinkedIn. It will confuse consumers and negatively affect you.

The most successful brands have a clear message and stick to it. To figure out what your message is, consider what your values are.

This will help you to develop your tone of voice and, help people understand what you stand for.

4. Don’t Try to Please Everyone

There’s not one company or person in the world who can please everyone, so don’t try.

Figure out who your target audience is and what they have in common. Then, start to learn how they interact with each other and what they’re responsive to.

Once you figured this out, you’ll be able to please them and cement your brand in their minds.

Simple Tips for Building a Brand

As you can see, building a brand doesn’t have to be rocket science.

All you need to do is ensure you have a strong identity and be consistent. Once you know who you are and what you want to be, others can buy into you.

Finally, if you would like some expert help whilst building your brand, then please contact us.

online presence

Are you frustrated with the current results you’ve been seeing for digital marketing? Is your faith in the power of having an online presence beginning to falter?

If so, then you’re in the right place. It’s important to remember that just like Rome, any big brand with a solid online presence out there wasn’t built in a day. Instead, it’s a long-term effort that requires an investment of time and effort upfront before you begin to see results.

To stay focused on the end goal, it’s important to remember exactly what having a strong online presence will do for your business’s growth. In this article, we’ll discuss that exact topic. Read on.

1. You Need Credibility

First and foremost, Internet marketing builds credibility. In the modern-day, practically everyone and their grandmother is on the Internet (almost 5 billion Internet users exist today). Consequently, everyone is using the Internet to research the brands that they interact with and buy from.

If a prospective customer researches your brand and sees a weak online presence (or, even worse, no presence at all!), that is an indicator to them that you don’t have credibility. 

2. More Online Traffic = More Customers

It’s a simple equation. All things held equal, more eyeballs viewing your website content translates into more customers putting money into your content.

And as we discussed, due to the popularity of the Internet, there is no other place in the world where you can find more targeted traffic for your business than online. This is where the importance of knowing how to drive online traffic to your business becomes uber-important — hire a marketing agency if this is unfamiliar to you.

3. Better Understand Your Ideal Customer with Data

Yet another reason for a strong online presence is to facilitate a better understanding of your ideal customer. If you design a high-conversion landing page (this is where the importance of a good website comes in), then you’ll be able to collect data about your customers as they convert.

This data can then be used to inform your other marketing strategies, as you laser in on the right target audience for whom your product/service is most relevant.

4. Retain Existing Customers

Having a strong online presence can also make your brand more sticky for existing customers. By building out email newsletters and online loyalty programs, you can keep customers coming around, increasing their lifetime value to your company. 

5. Quell the Competition

Last but not least, strong social media marketing and the like can help you take over market share and crush your competition. The more customers hear about your brand online, the less they think about your competitors.

Online attention is a finite thing. By developing a strong online presence, you will edge out your competitors as your brand takes center stage in the online world, corraling your customers’ attention.

The Importance of an Online Presence, Made Simple

There you have it. Now that you know the importance of persevering with your online presence, the next step is to ensure that you’re implementing your Internet marketing strategy well.

For that, be sure to check out our content marketing services! We can help you to get your content back on track so that you emerge at the top of your industry.