4 Qualities to Look for in an SEO Expert

SEO expert

Did you know that your website is the second most important marketing channel after social media? Using search engine optimization is one of the most important tools when trying to boost your website rankings. Hiring an SEO expert is the most logical choice when you start looking at ways to increase online traffic, but how do you know if you’re hiring a true expert?

Luckily we’ve made a guide you can use. So, keep reading to find out what four qualities you should look out for when hiring an SEO expert.

1. Experience Matters

The most important thing to consider when hiring an SEO expert or SEO company to increase your online traffic is experience.

When contacting an SEO expert, you’ll want to look at:

  • How many years of SEO experience they have
  • Have they achieved the results you’re hoping for with other clients?
  • If they have tailor-made strategies for their clients or if they reuse the same strategy

Knowing that the company or expert has achieved a similar goal to yours before will show you that they can do the work.

2. Understanding SEO Levels

A true expert will have knowledge of:

  • Technical SEO
  • On-page SEO
  • Off-page SEO

A truly effective SEO strategy will need all three of these elements to be implemented. While some of these elements will take precedent depending on your needs, your chosen expert needs to know how to use them all. If you aren’t being pitched all three elements, you might need to look further before hiring.

3. Marketing Skills

It is not enough to just write search engine optimized copy, the content needs to be engaging and draw readers in, otherwise, it won’t matter how easily your content pops up in searches.

SEO content is important to get people to visit your site, but the visits won’t turn into sales if the SEO expert doesn’t have any marketing skills. So knowing your SEO expert has digital marketing experience is a big plus.

4. Understands Your Goals

Your chosen SEO expert needs to understand your business goals if they plan to create a successful campaign. If their goal is to just increase the search engine optimization of your site, you won’t get good results.

Communicating the results you want will help your expert tailor a strategy for you, whether your goal is an increase in sales, more blog views, or people contacting you.

Hiring an SEO Expert Made Easy

Thinking of hiring an SEO expert can be a daunting experience, but with these tips, you can rest assured that the person you’re hiring will get the job done. Remember to ask questions and ask for references if you are still unsure if the expert you are talking to is the best fit for you or your company.

If you’re ready to talk to a trusted expert, contact us today to discuss what we can do for you. 

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5 Reasons Your Business Needs a Local SEO Strategy

local seo strategy

Did you know that 93 percent of online experiences begin with a search engine?

If you’re a local business, how do you make it to the top of the search results so that you can take advantage of that?

You want customers, and a local SEO strategy gives them to you on a silver platter. No more cold calling. Customers actively seek out and find your local business.

Let’s make it happen. We’ll share some of the reasons to create a local SEO strategy.

1. A Local SEO Strategy Gets New Customers

Your website is a 24/7 salesperson. The website can sell your business even when you close up for the day.

People consistently search for phrases related to your services. Showing up for high customer intent keywords can speed up conversions. You’re reaching out to people deep in the consideration phase.

Your introductory content will reach people in the awareness stage. Some people will take longer to become customers. A local SEO strategy turns those prospects into your customers. 

2. You Get in Front of Locals

New York based businesses can’t convert prospects from California into customers. These prospects won’t fly to New York just to do service with your business.

Some local business owners shy away from SEO because they don’t need a global audience. While you can reach anyone, you can also narrow your focus.

Local SEO services target people within a nearby radius. Locals frequently use search engines to find nearby barbershops, dentists, and law firms. 

Local SEO provides a relevant audience of viable customers. 

3. Local SEO Requires Less Effort

Local SEO gives you more visibility with less effort.

Some business owners participate in business clubs and pitch their services to friends. They jump on the phone and try to turn cold leads into customers.

A local SEO strategy can do all of that for you on autopilot. Locals see your content at any time of day. Think of your SEO strategy as the automated assistant who picks up the phone for you. 

4. Local SEO Provides Data

Some marketing strategies fall flat. You can spend thousands of dollars on magazine ads and get no traction or data. 

Local SEO, on the other hand, provides valuable data. This data helps you perfect your strategy over time.

Local SEO efforts don’t always work. Data helps you pivot and gain traction.

5. SEO Builds Trust

Local SEO strategies rely on quality content. Creating content that answers questions and highlights your product’s benefits will build trust.

Blogging for your business has many benefits, with SEO being one of them. As people see you more often, they’ll become more comfortable buying from you.

Local SEO puts prospects in control. It becomes their idea to visit your business and ask about your services.

More trust leads to more sales. SEO helps with both.

Get Help with Your Local SEO Strategy

A local SEO strategy can work wonders for your business. You’ll get more visibility and revenue by ranking well on Google.

Local SEO puts you in front of your target audience. However, the implementation can get overwhelming. That’s where we can help.

We offer professional SEO services for businesses in New Jersey. Check out our local SEO services page to see how we can help.

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Top SEO Marketing Strategies of 2021

SEO marketing

Nearly 70% of digital marketers consider SEO practices more effective than pay-per-click (PPC). Why? Consumer patterns are changing in the wake of advanced digitization. Today, regular purchases of any item or service begin with a simple online search.

Customers may use various search engines such as Google, Yahoo, or Bing to find what they need. SEO marketing strategies enable your service page to appear at the top of the customer’s Google search results. On top of that, search engine optimizations help build online credibility.

However, SEO strategies only pay off if done well. So, what SEO marketing strategies should you adopt in 2020? What’s their ROI? This blog tells it all.

1. SEO Mobile Optimization

If your business site isn’t mobile-friendly in 2021, you’re missing a lot. The average millennial consumer depends on a mobile phone for simple online searches.

If you don’t optimize your site to be mobile-friendly, Google won’t display it in the top search results.

Google SEO uses various techniques to rank a website on mobile compatibility. You’d want to create user-friendly navigation tools to enhance the user experience.

Most importantly, your site design should be responsive to mobile phone applications (page speed).

2. Video Content SEO Marketing

Let’s face it. The millennial generation finds videos more engaging than written content. Moreover, YouTube is gaining more popularity than ever.

As of today, more than 2.3 billion users access the platform daily. That tells you how much consumers are into videos.

Video content search engine optimization can make your business visible to all these potential customers. You can embed short videos on your landing page. Just ensure they voice the target keyword for Google SEO recognition.

3. Research a List of Keywords

Keyword search engine optimization is more critical than ever in 2021. Using location keywords in local SEO strategies enhances your site’s visibility in local searches. Without the right keyword ranking, internet users won’t even know whether your business exists.

In 2021, you can take a risk with long-tail keywords. Although Google SEO recognizes shorter keywords faster, the strategy has stiff competition. Long-tail keywords have low search volumes but can rank your site faster due to low competition.

4. Link Building

Link building is a technical search engine optimization strategy. It helps your website gain domain authority.

A higher domain authority means more people will click on your site because it looks more credible than others. Similarly, more sites will be willing to reference your work.

So, how do you do it? The simplest way to implement a long-term link-building strategy is by publishing engaging content.

That way, other businesses in the industry will reference your content. Alternatively, you can reach out to other sites and trade links through guest blogging.

5. Metadata

Metadata serves the same purpose as the window of your physical store. Whatever you include in the metadata description can coax a customer to click your site or scare them away.

On top of that, metadata description allows Google to match your site with relevant customer searches.

In your metadata, you would want to include a catchy page title. Also, add a short preview line beneath the title. This gives potential visitors an insight into the content, product, or services of the page.

SEO Is Here to Stay

The sooner you embrace SEO marketing, the better because it’s here to stay. Digitization is rapidly catching up, and soon, businesses will only find customers on the internet. Use these tips to enhance your online visibility and reputation.

Contact us today for resourceful SEO marketing tips for 2021 and beyond.

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What Are the Benefits of SEO?

benefits of SEO

Does your small business take advantage of search engine optimization?

If you’re a new business owner, SEO might be unfamiliar to you. Whenever you’re managing or designing a website for your business, though, it’s one of the top things that you have to take into consideration. 

Do you know about the benefits of SEO?

If you’re not “in the know” yet, we want to explain how SEO can benefit you and your small business. Keep reading to learn more. 

Higher Conversion Rates

Converting visitors into buyers isn’t always easy. Whether you have a brick-and-mortar location or you’re online-only, you know the struggle of seeing passers-by looking at your business without buying. 

With good SEO, you should end up with higher conversion rates. 

Your SEO helps you develop brand awareness and customer trust. You stay at the forefront of people’s online experience, making them more likely to choose you.

You’re also only going to attract people who already want your products or services. That’s how they found your site in the first place!

Affordability

Many people worry about investing in SEO services because of the cost. After all, marketing almost always costs money.

With that in mind, SEO is actually less expensive than other types of marketing. Unlike pay-per-click marketing, traditional marketing, and enhanced social media marketing, SEO gives long-term results for short-term costs.

When you have an SEO-optimized website, you’ll be at the top of the search results without having to pay a fortune. As long as you maintain the site, you should be able to maintain your top spot. 

Credibility

Speaking of maintaining that coveted top spot, when you get there organically (through SEO), you look more credible than those who buy ads at the top of the search engine front page.

When you use SEO in the form of blog posts and informative pages, you establish yourself as an authority. You’re showing potential customers that you have the expertise and experience that can help them.

There are certainly credible people in businesses that never make their way to the top of search engine results, but how helpful is that if no one can find them? 

Establishing authority and credibility helps to cement your brand and business. 

Local Customers (If Applicable) 

Are you a small business that wants to attract local customers? SEO might be even more important for you!

Local SEO is the best way to attract people within your very city. By using good keywords that are location-specific, and making sure that your location info is up-to-date, you’ll catch people who are looking for somewhere to visit at that very moment.

You may even have some same-day conversions. 

Take Advantage of the Benefits of SEO

If you’re not taking advantage of the benefits of SEO, you’re missing out on a crucial way to attract customers and convert leads. You’ll save money, look more credible, and set yourself up for long-term marketing success!

Do you want to improve your business with expert digital marketing services? At Digi Brand Studios, we have the marketing expertise that can help your business thrive.

Contact us so we can discuss your needs!

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How Social Media and SEO Can Work Together For Amazing Results

social media and seo

Do you struggle to improve your SEO or, capitalize on the benefits of social media? If so, do you realize that you can combine them quite easily?

Seeing results from SEO or social media marketing can be difficult, especially if you tend to prioritize one over the other. Instead, it’s far more beneficial to make them work together so you receive twice the rewards.

But, how can you do this?

Well keep reading and we’ll share some useful strategies of how to link your social media and SEO. By following these you can easily grow your brand and online presence.

Share Your Website Content On Social Media

A lot of small businesses find it hard to get found on social media. Owners usually, start off by creating a page and then inviting all of their friends to like it.

All this does is create an audience in which the majority are only there through sympathy. They’re not going to interact with posts and most importantly, they’re not the target audience.

As a result, the business owner will usually turn towards paid online advertising. But, if they have no experience in this then it’s like burning money.

So how can you fix this? Well, it’s actually rather easy.

Start writing blog posts and share them across your social media channels. People love sharing interesting, funny, and useful content, especially if it can benefit their friends.

A great blog post can get a lot of exposure in a short amount of time. This results in more visitors to your website and better brand awareness.

Social Media Is Great for Content Ideas

Coming up with content ideas doesn’t have to be difficult. In fact, other people have done it for you if you know where to look.

People are using social media channels to ask questions and find information. So, why not give them the answer?

Go on a site like Reddit and find what people in your target market are asking.

Then, all you have to do is write content telling them what they want to know. You could even reply directly to the individual with a link to your blog post.

Hashtags Tell You What’s Current

If you want a simple way to understand what people are talking about, then use Twitter.

Look at what’s beginning to trend and then create content and posts around it. If just one of your posts goes viral, then it will be high up on the hashtag results page.

This means that more people are likely to check out your profile and visit your website.

Social Media Helps You to Better Understand Your Target Audience

The great thing about social media is you get a better understanding of how your target audience thinks and interacts. This makes it easier to find out what they want and is pretty much free market research.

So, you would be a fool not to take advantage of this.

All you have to do is start reading discussions between your audience. You’ll soon pick up on what they’re unhappy about and how you can help.

Why You Should Combine Social Media and SEO

As you can see, there are many benefits to linking your social media and SEO in your digital marketing strategy.

They compliment each other well and make it easier to understand your target audience. Plus, social media is a great way to research what’s working.

Finally, if you would like expert help with your SEO and social media, then please contact us.

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SEO vs PPC: The Key Differences Explained

seo vs ppc

In starting a business, success or failure depends on one thing.

Getting eyes on what you do.

In the good old days, even your grandparents understood basic ideas. Get your ads on the TV, radio, a good sign, or simply hand out flyers and you could be onto a winner. And then along came the internet.

It’s where 93% of Americans are, but the stress of figuring out how to market to them is enough to make some of us break out in hives. 

Step in SEO and PPC.

But in the contest between SEO vs PPC for your business, what comes out as a winner? What are the key differences? Can you use both?

Let us fill you in on all you need to know.

SEO: The Long Game That Pays off 

So what is SEO? Search engine optimization—contrary to what the name suggests, involves optimizing your site to appear high in search engine rankings.   

This is done via several simple but specialized techniques, such as focusing on consistently producing content (blog posts, articles, etc.) that falls in line with what people are looking for. 

If you are looking for something and a search engine forces you to trawl through 5 pages until you find a relevant answer, you’re going to start looking somewhere else for your answers. 

In a simple case of “I scratch your back and you scratch mine” by using expressions and topics that people are looking for, you signal to the algorithm that you’re the real deal and can be trusted. You help them remain helpful, and they can potentially reward you with the holy grail, appearing on the first results page. 

PPC: Quick and Effective

PPC stands for pay per click and, in contrast, is a way of guaranteeing visibility for you and your business. By leveraging platforms like Google Ads, you can set up a campaign to run when people search for key terms. 

You have to bid against other businesses doing the same, but if you win, you are guaranteed the top spot on search results above other organic search results. 

SEO vs PPC: Understanding the Differences

The first thing to highlight is that it doesn’t have to be a case of SEO vs PPC. A good strategy in a perfect world would make good use of both. But there are two keys to understanding the difference between SEO and PPC. 

Firstly, cost. Other than the time and potential expense of creating consistent content, SEO is free. In contrast with PPC, you pay for leads that click through to your site. The more competitive the keyword, the more expensive the bid. 

The second is visibility. There is no doubt about it—if you have a product or a time-sensitive offer, PPC means people will see it. Its value lies in a kind of instant exposure that SEO can’t guarantee and isn’t set up to provide.   

Which One Should You Choose?

So what wins in the battle between SEO vs PPC?

We’d hate to be party poopers, but the answer depends much on you. Every business is different and giving you a black or white answer would be doing your personal case a disservice. 

What we can say, however, is that the real key to making your business grow isn’t in SEO vs. PPC, but in aligning your goals with your marketing strategy, something that we at Digi Brand Studios can help you with. 

Working with us, you can be sure to have a clear, effective, and most importantly, measurable plan to get your business flying today. 

Reach out and see what we can do for you.

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Why Your Website Traffic is Down and How a Marketing Agency Can Help

website traffic

Less website traffic = fewer customers.

It’s the simplest equation of all. If there are fewer people viewing your website and learning about your product, then (all other things held equal), you’ll bring in fewer customers and make less revenue.

That’s why seeing your website traffic decrease can be one of the most concerning things, especially for a young business. If you’ve been experiencing traffic drops recently and are worried about the implications for your organization, then don’t worry.

You’re in the right place.

In this article, we’re going to go over a couple of the most common causes for website traffic decreasing. We’ll also discuss how a marketing agency can help you get back on traffic.

Poor Search Engine Optimization

The first and foremost reason that you are seeing a drop in website traffic is likely that you are losing in the search engine results. A competitor is taking over the top spots that users click, and thus your website has been banished to the rarely-frequented bottom of the search listings.

One of the best website tips for business owners is to hire a marketing agency. The right agency will implement SEO (search engine optimization) practices on your website. The importance of SEO for website traffic cannot be understated. The importance of SEO for website traffic cannot be understated. The better you rank on Google, the more credibility you build and the more traffic you’ll get.

There are several technical and non-technical factors to SEO. The technical factors are related to website architecture. Consequently, they’re quite tricky to implement. That’s one of the top reasons to hire a marketing agency. Our resources know how to master SEO both from a technical and from a content-based perspective.

Unattractive Design

Another common cause of decreasing amounts of website traffic is unattractive design. Remember that there are two kinds of traffic: net new and recurring. 

It’s often very easy to focus on net new traffic, but the truth is that recycled traffic is a goldmine of missed opportunity. The folks that hop on your website and leave shortly after are ones that you might have been able to entice into becoming customers. But, they were turned off by your website’s unattractive design.

By incorporating the latest and greatest web design ideas, you can ensure that your website visitors visit your site again and again, increasing your traffic as well as the chance that you’ll convert them into paying customers.

In addition, a high bounce rate (a single-page session) will negatively impact your search engine rankings. Thus, focusing on developing a good website will not only keep your website visitors around but will serve a double purpose in improving your search engine rankings.

Hire a Marketing Agency to Fix Decreasing Website Traffic Today

There you have it. Equipped with this guide to increasing website traffic, you should now be far better informed as to how a marketing agency can help you get more customers from your online channels today!

If you want more traffic, then be sure to take a look at our SEO services before you leave!

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5 Alternative Search Engines Other Than Google to Dominate Rankings

search engines other than google

When it comes to search traffic, Google gets the lion’s share, but there are search engines other than Google. They may not have the search volume of the behemoth company, but that doesn’t mean they shouldn’t be part of your digital marketing strategy.

It’s difficult to rank for popular keywords on Google because of the highly advanced algorithm, competition, and use of artificial intelligence, but that may not be the case for other search engines. Their indexes could be smaller, and you can be on page one with little effort.

We’ll examine five search engines that can be part of your SEO strategy.

1. Search Engines Other Than Google Include Bing

Microsoft has been a part of creating and navigating the Internet for decades. It began with Internet Explorer and now Microsoft Edge. Windows is part of most computers and laptops, and they all want people to use its search engine, Bing, as a default.

Bing has its own PPC platform and is the second most popular search engine. It’s worth being part of your digital marketing strategy.

2. Yahoo Has Been Around Forever

Yahoo search has been around longer than Google. Unlike Google, which the main page is simply the search bar and access to Google features.

Yahoo’s main page includes search, news, and much more. Many people use Yahoo as their default home page because of this.

Bing and Yahoo are closely connected, so doing SEO for one is like doing SEO for both.

3. Yandex Gives International Approach

You’ve likely never heard of Yandex unless you live in Russia and nearby countries. It’s the primary search engine for more than 45 percent of people using the Internet in those countries. It’s easy to use and provides unique results that you may not find on Google.

If you have an audience outside of the U.S., then consider Yandex for your search engine optimization.

4. DuckDuckGo Is A Weird Name but Great Search Engine

It’s no secret that when you use most search engines, they collect your data. They track where you go, what you search for, and much more. DuckDuckGo doesn’t collect any personal data from your searches.

It’s used by people that don’t want their info tracked and enjoy privacy. They know Big Brother isn’t watching them.  If these people connect with your niche, then consider DuckDuckGo for your digital marketing.

5. Swisscows is Family Friendly

If your niche is family-oriented services and products, then you should rank well on Swisscows. It doesn’t collect any of your personal data and uses AI to provide better search results. It’s a semantic search engine and will provide more accurate search results the more used.

It may have a strange name, but it’s becoming more popular, especially with parents who want their kids to see only family-friendly results.

Choose Your Favored Search Engine

There are many search engines other than Google and your website can dominate rankings if you create a digital marketing strategy around them. It’s important to consider the audience when choosing an alternative search engine.

If you want to learn more about SEO and strategizing for these search engines, then please contact us today.

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This Is the Main Difference Between SEO and SEM

difference between seo and sem

If 81% of people search online for products and services how can you make your business reach the top of the list?

Search engine optimization and search engine marketing are both used to advertise companies on Google. The search giant continues to dominate, holding the highest market share. But what type of marketing should you focus your efforts on?

This article examines the main difference between SEO and SEM.

You’ll learn the fundamentals of both types of search engine advertising. How SEM vs SEO will shape your marketing strategy. And how to attract targeted visitors from Google.

Read on to discover how search engine optimization and marketing can propel your business to achieve the best results. 

What is SEO?

SEO or search engine optimization means ensuring your website ranks well on Google search.

The three different types of SEO include:

  • On-page/on-site SEO
  • Off-page/off-site SEO
  • Technical SEO

On-page relates to changes made to the content and structure of your web pages. For example, including keywords in your heading tags, page titles, and links.

Off-page SEO is all about creating solid backlinks to your web pages.

Backlinks or inbound links are web links from related sites. Google values these connections but only if they come from a reliable source. Spam or fake backlinks will only get you into trouble.

Technical SEO means how your site loads and works. Google loves websites that are fast, mobile-friendly, and secure.

What is SEM?

Search engine marketing or SEM includes any form of paid advertising on a search engine or their partner sites.

Google Ads is a perfect example. The system uses the pay-per-click (PPC) model which means advertisers only get charged when their ad gets clicked.

SEM ads sit above the traditional Google search results, also known as organic listings.

Google places a small ‘Ad’ box beside the advert to differentiate it from the other results. And advertisers choose the keywords for their ads to appear alongside.

Ads also appear in the form of a product image carousel which appears for certain phrases at the top of the page.

What Is the Difference Between SEO and SEM?

The main difference between SEO and SEM is very simple: cost. 

The PPC marketing system charges for every ad clicked. That cost relates to the popularity of the related keyword. The higher the demand the higher the cost per click (CPC).

On the other hand, organic listings are free.

You don’t pay for Google to list you in their search results. The system uses hundreds of factors to determine a site’s position. And SEO focuses on those to help improve your ranking position.

The SEO and SEM Professionals

The main difference between SEO and SEM is that one requires payment.

Yet many companies believe that optimizing their site is simple. That by pasting some keywords and adding some backlinks their site will appear on page one.

Digi Brand Studios knows the right way to market your business website on Google.

We don’t employ an SEO vs SEM approach like some search engine companies do. Instead, we blend both techniques to achieve the best results.

Our fully-managed SEO Professional service offers an aggressive strategy to drive targeted traffic. We also specialize in local SEO to ensure you appear for localized search queries. 

Contact us today to see how Digi Brand Studios can help you rise to the top of the search engine rankings.

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5 Tips to Improve Your Local SEO Strategy

local seo

There are well over one billion websites on the internet with almost 200 million of them active. If you’re a small business owner, you’re a little fish swimming in a huge pond!

How does your business rank on Google? Not on the first page of results when you put the relevant keywords into the search bar?

Don’t give up! There are different types of search engine optimization (SEO) and one of those is local. 

Keep reading for local SEO tips and tricks that’ll drive traffic to your website.

1. Claim Your Business

Claim your Google business profile. After you claim your business, make sure all the information is up to date. The more complete your profile, the better you’ll rate in Google.    

When someone searches for your type of service or product, your business will show in a local search. This is where potential customers see your business name, location on Google maps, and other relevant information. Make your profile as complete as possible.

Once you’ve reviewed everything, go ahead and verify your business. If you’re unsure about something or don’t have all the info, you can click on the “verify later” button. 

2. Great Reviews

Do you have some happy customers? Ask them for reviews!

Google and Yelp are two common places customers write reviews. While Yelp discourages businesses from actively pursuing reviews, Google encourages it. 

If a customer expresses his pleasure when doing business with you, ask him to write a good Google review. Good reviews drive traffic to your website and business.

3. Be Consistent

Make sure your name, address, and phone number (NAP) are consistent across all platforms. 

When it comes to NAP, be a nitpicker. Does your business include an LLC in the name? Make sure you use it wherever you list your business. 

Start with Google My Business. Make sure your profile is complete. This helps your business rank higher in Google and other search engines. 

4. Create Valuable Local Content

A blog is a great way to keep your content fresh and up to date. It’s also a great place for local SEO. 

Publish weekly blog posts that address your customer’s needs and answer their questions. Great website content brings in more leads than traditional marketing models. When it comes to blog posts and other site content make sure you use…

5. Relevant Keywords

Use the most relevant keywords for your business. These are the words customers use when doing internet searches. 

Use relevant keywords but avoid “keyword stuffing.” That’s the overuse of keywords. Keywords should flow naturally in your content. 

The Best Local SEO

These are some of the best local SEO tips for driving traffic to your website and business. Claim your business with Google and make sure your profile is complete and up to date. Ensure NAP consistency across all business listings. 

Happy customers? Get them to write great reviews, driving more traffic to your site. 

Don’t forget to create valuable content for your local area, and use relevant keywords throughout your site. It takes time and effort, but the results speak for themselves.

Do you need help with your digital marketing? Contact us here! 

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