If you’re a small business owner, you’re probably already aware of the power that building a presence online can have. Having a polished-looking website and active social media platforms can boost your business untold amounts and open you up to new markets. But only when executed correctly.
You see, having a website and an Instagram or Twitter account alone isn’t always enough. Today, pretty much every business is online, which means you need to find a way to stand out from the increasingly large crowd. One of the best ways to do this is to create a strong digital brand.
If this is a concept that seems a little abstract to you, let us break it down. Read on to learn three easy ways you can define your digital brand.
1. Consider Your Core Values
Every business should have a set of core values that are the driving force behind it. When you first began your business, what were you trying to achieve? We’re you wanting to solve a particular issue, help a particular group, or set a certain example?
By returning to the original vision you had for your business, you can pick out what values matter to you. Then you can go about finding ways to express and epitomize this through your online presence. This can permeate everything—from the initiatives you get involved in to the vendors you work with to the content you post.
2. Create Amazing Aesthetics
Another great way to build your brand online is to implement a cohesive plan when it comes to the visuals of your online presence. Keeping everything you post and put out there within a similar color scheme and style will build brand recognition. It will also help further your overall marketing strategy.
Choose the aesthetics you want associated with your brand carefully. Do you want them to be bright and fun or austere and serious? The tone of the colors, graphics, and logo should be appropriate for the work your business is doing.
3. Become a Thought Leader
If you’re looking to make a name for yourself online, establishing yourself as a thought leader is an effective digital marketing tactic to achieve this. Not only will this open you up to a larger audience of customers, but it will also have other businesses taking notice as well.
Being a thought leader within a given field requires having a lot of knowledge and expertise, and being able to disseminate that knowledge in an effective manner. You can do this by putting out a newsletter, writing blogs (on your own site and via guest posts), and hosting Q&As on your social media channels.
Define Your Digital Brand Today
Creating and curating your digital brand can be a lot of work, but it’s also a lot of fun. It offers the opportunity for self-reflection, not to mention exponential growth.
If you’d like some assistance in defining your own digital brand, you’re in luck. At Digi Brand Studios that’s what we do best! Get in touch to discuss how our digital branding services can help grow your business today.