Do you struggle to improve your SEO or, capitalize on the benefits of social media? If so, do you realize that you can combine them quite easily?
Seeing results from SEO or social media marketing can be difficult, especially if you tend to prioritize one over the other. Instead, it’s far more beneficial to make them work together so you receive twice the rewards.
But, how can you do this?
Well keep reading and we’ll share some useful strategies of how to link your social media and SEO. By following these you can easily grow your brand and online presence.
Share Your Website Content On Social Media
A lot of small businesses find it hard to get found on social media. Owners usually, start off by creating a page and then inviting all of their friends to like it.
All this does is create an audience in which the majority are only there through sympathy. They’re not going to interact with posts and most importantly, they’re not the target audience.
As a result, the business owner will usually turn towards paid online advertising. But, if they have no experience in this then it’s like burning money.
So how can you fix this? Well, it’s actually rather easy.
Start writing blog posts and share them across your social media channels. People love sharing interesting, funny, and useful content, especially if it can benefit their friends.
A great blog post can get a lot of exposure in a short amount of time. This results in more visitors to your website and better brand awareness.
Social Media Is Great for Content Ideas
Coming up with content ideas doesn’t have to be difficult. In fact, other people have done it for you if you know where to look.
People are using social media channels to ask questions and find information. So, why not give them the answer?
Go on a site like Reddit and find what people in your target market are asking.
Then, all you have to do is write content telling them what they want to know. You could even reply directly to the individual with a link to your blog post.
Hashtags Tell You What’s Current
If you want a simple way to understand what people are talking about, then use Twitter.
Look at what’s beginning to trend and then create content and posts around it. If just one of your posts goes viral, then it will be high up on the hashtag results page.
This means that more people are likely to check out your profile and visit your website.
Social Media Helps You to Better Understand Your Target Audience
The great thing about social media is you get a better understanding of how your target audience thinks and interacts. This makes it easier to find out what they want and is pretty much free market research.
So, you would be a fool not to take advantage of this.
All you have to do is start reading discussions between your audience. You’ll soon pick up on what they’re unhappy about and how you can help.
Why You Should Combine Social Media and SEO
As you can see, there are many benefits to linking your social media and SEO in your digital marketing strategy.
They compliment each other well and make it easier to understand your target audience. Plus, social media is a great way to research what’s working.
Finally, if you would like expert help with your SEO and social media, then please contact us.