Are you struggling to grow your company brand and want some useful advice?
Some of the biggest brands in the world like Coca-Cola and Mcdonald’s have spent decades perfecting their brand. Because of this, they are loved all over the world and dominate their markets.
Fortunately, you can follow what these two giants have done, but, not wait years to see results. By implementing a few things into your marketing strategy, you can build a strong brand for your company.
In this article, we’ll share four useful tips for building a brand that you can use straight away.
Read on for more information.
1. Understand How People Interpret You
How you see yourself can be very different from consumers. Because of this, you may send out mixed messages about your brand and turn them away.
To understand how people see you, just ask them.
Conduct consumer research and ask them to sum up your brand in a short sentence. Plus, you could Google yourself to see what’s being written about you.
Only when you know what consumers think, can you move forward.
2. Ensure Your Name and Logo Suits Who You Are
Take a step back and look closely at your name and logo. Then ask yourself “does it reflect who we are?”
If the answer is no, then you’ll need to go back to the drawing board.
Ideally, you want a memorable business name that isn’t already taken. You also want your logo to be easily identifiable.
If you’re struggling to come up with ideas then look to competitors for inspiration. See what the most successful ones have in common and figure out why.
Then you can go away and come up with something to compete. Just ensure it’s not a copy or closely resembles anyone else’s.
3. Be Consistent
Whilst brand building, you have to be consistent across all channels.
For instance, you can’t use one tone of voice on Instagram and another on LinkedIn. It will confuse consumers and negatively affect you.
The most successful brands have a clear message and stick to it. To figure out what your message is, consider what your values are.
This will help you to develop your tone of voice and, help people understand what you stand for.
4. Don’t Try to Please Everyone
There’s not one company or person in the world who can please everyone, so don’t try.
Figure out who your target audience is and what they have in common. Then, start to learn how they interact with each other and what they’re responsive to.
Once you figured this out, you’ll be able to please them and cement your brand in their minds.
Simple Tips for Building a Brand
As you can see, building a brand doesn’t have to be rocket science.
All you need to do is ensure you have a strong identity and be consistent. Once you know who you are and what you want to be, others can buy into you.
Finally, if you would like some expert help whilst building your brand, then please contact us.
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