These Are the Different Types of SEO You Need to Know

types of seo

A website without SEO is like whispering in the wind—no one is going to hear you!

SEO is not just about getting the edge over your competition. It is essential to getting eyes on your content, visits to your website, and money in your pocket.

So if you’re looking to make your business a success, you’ve got to know your SEO. And in this post, you’ll discover the most common types of SEO that you need to know.

What Is SEO?

Search engine optimization, put simply, is about making your website easier for your target audience to find in search engines. If they’re searching for something related to your website, you want to make sure you’re high up on that first-page ranking.

Of course, others will be fighting over that spot, too, so you’ve got to do all that you can to show you’re the authority on the subject. So for the best SEO marketing strategy, take a look at the following types of SEO that’ll help get you there.

Types of SEO

SEO has gotten a lot more complex in recent years, as people strive for new strategies to achieve that competitive edge. But before you get ahead of yourself, the following types of SEO will be the ones you want to master first.

On-Page SEO

This involves using various strategies for optimizing the content on your website. The more you can implement, the easier it becomes for search engines to identify you as an authority on the topic.

Start with keyword research. Using tools like Google’s keyword planner or Ahrefs, you can identify the most popular search terms in your niche. Noting what your competitors are ranking for can be a big help.

Once you’ve found some good, low-competition keywords, you’ll need to include as many of them as you can (in a naturalistic way) on your web pages and content. As your site gains more authority and clicks, it’ll be your content that ranks higher in the search results.

Off-Page SEO

This is what helps you build more credibility and reputation in your field. It identifies you as a reliable and trustworthy source of information in your particular niche.

This can be done by getting other related sites to provide backlinks to your site. So if a site that already has an established authority link out to yours, search engines will look at this and say, “They must know what they’re talking about here if ‘X’ is referencing them.”

So the more you can get others to do this for you, the more reputable your site becomes.

Technical SEO

This involves all the backend technical parameters of a website rather than the content itself. This includes things like the speed of loading pages, or whether the site is responsive for mobile devices.

Ways to improve technical SEO can include scaling down image sizes, using detailed sitemaps, and hosting on a secure HTTPS connection. All of these factors make your site safer, more user-friendly and make it far more credible to search engines and your audience.

Implementing Your SEO

That should give you a good idea of what to expect from the most utilized types of SEO and how to implement them. You need to form a strategy that uses all three if you want to get the best results for your business.

The best thing is that once you’ve fully optimized your website, it’ll start gaining momentum in search engines. Then it’s simply a case of keeping your content optimized to maintain your traffic and grow your business further. 

So if you’re ready, get in touch with us to ensure the success of your business.

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What Is Off Page SEO and Why Should Your Business Work on It?

off page seo

Since Google processes about 3.5 billion searches per day, you likely feel that your website is in a pretty good place. After all, one of those users is bound to click on your page, right?

Unfortunately, this isn’t always the case. Google crawlers only place the most relevant and reputable pages at the top of their search engine, so the same few pages get nearly all the traffic. That’s why it’s critical that you invest in both on-page and off page SEO services.

Here, we’re going to discuss how off-site SEO strategies can help you to get more traffic. Read on to learn more about what this means and why investing in it is important!

What Is Off Page SEO?

Off-page SEO, in the most basic terms, tells search engines what others think of your site. It essentially encompasses any and all efforts used to drive traffic to your website that take place away from the site itself.

One of the most essential aspects of off-page SEO is link building, which uses external links to other credible websites to drive traffic to yours. Search engine crawlers recognize that you associate with these reputable pages and push your page up further in their rankings.

However, off-page SEO isn’t only about link building. It also is about the number of times your page is liked/shared on social media, its other forms of social media presence, how many times it’s cited in other articles, and the general reputation of the site. There also are negative forms of off-page SEO that send your page down in rankings, such as when people block or blacklist your page.

Why Is This Important to Your Business?

Anywhere between 71-92% of people don’t click past the first page in Google when they search for information. Because of this, it’s critical that you invest in all SEO strategies, both on-site and off-site, to grow your business.

Specifically, off-page SEO is essential to building credibility for your brand and your website. You’ll notice that your brand is mentioned in more conversations and forums over time. Word of mouth is a huge benefit of on-page SEO that you should keep in mind.

Search engine algorithms are also changing all the time. Because of this, the keywords that Google associates you most with may be different next year than they are today. However, using these keywords in conjunction with off-page SEO will give you a more well-rounded way to rank on Google. You’re less likely to be sent down to the dregs of Google when you invest in multiple strategies.

Get Started

Now that you know all about off page SEO and why it’s important to your business, it’s time to get started.

Contact us with any lingering questions that you may have. We’re happy to assist you with your digital marketing needs and talk to you about the best course of action going forward. Together, we’ll make your business grow and soar to new heights of success, so why wait? Shoot us a message now!

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How To Improve Your Business’s Search Rankings

How To Improve Your Business's Search Rankings

As a small business owner, improving your search rankings is important. Luckily, there are many techniques that you can use to improve the search rankings of your site, such as featuring content that’s useful to readers, choosing the right keywords, and getting rid of pages that aren’t bringing in enough traffic.

What happens if your site doesn’t rank well with search engines?

If your site doesn’t rank well with search engines, people aren’t likely to find your content. This could cause your brand to become much less visible to the general public, which is bad news for any business owner.

What are some of the most important SEO strategies for small business marketing?

Accurate keywords

Your pages need the right type and density of keywords to succeed. Business owners should ensure that 1-3% of their pages consist of keywords, which are words and phrases that potential customers type in to the search bar. It’s essential to choose a mixture of long-tail keywords (phrases that are made up of several words) and shorter ones that are only one or two words long.

It’s essential to ensure that they’re words or phrases that potential customers are likely to type into a search engine or speak aloud while using voice search. For example, “computer repair services in Queens”, “Queens computer repair”, or “computer repair” would be better keywords than “Queens”, “computer services New York City”, or “computers”.

Well-written content

You also need to make sure that the content on your site is as well-written as possible, which will also help to increase your conversion rate significantly. It’s essential to create blog content that’s well-organized, has correct grammar and spelling, and evokes an emotional response from your readers. In order to effectively evoke an emotional response from potential customers, it’s essential to be familiar with your audience, keep your content concise, and speak directly to your readers. For example, “Our services could help you land your dream job in New York City,” would be a better sentence than “We help people find jobs in many of New York City’s industries.”

Removing zombie pages

Furthermore, you need to know the amount of traffic that each page on your site brings in, which will allow you to delete zombie pages that bring in little traffic and harm your rankings. This will also allow you to assess the type of content that tends to bring in the most traffic. Finally, you need to ensure that you have catchy titles that will keep visitors to your blog interested in your content.

Create effective meta descriptions

Your meta descriptions are the first 155-165 words on your page, which is all that people will see on the search results page. You need to make sure that this brief description will successfully encourage people to visit your page. Including keywords in your meta description will also help to boost your rankings. While many aspects of search engine optimization change over time, creating effective meta descriptions, posting quality content, using keywords effectively, and removing zombie pages have been crucial pillars of SEO for many years and will likely continue to be for many years to come.

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3 Things Your Small Business Website Must Have

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3 Things Your Small Business Website Must Have - Digi Brand Studios

Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 quick tips to get you pointed in the right direction and help improve your small business marketing.

1. A clear headline

When a potential client or customer clicks on your website, they need to know within the first 3 seconds what you have to offer them and how you’re going to solve their problem. Your headline is very important because it’s the first thing they see. Your headline should clearly state what you offer in a way that grabs your ideal client’s attention. For example, a good headline for a T-shirt printing business could read “Your one-stop shop for custom T-shirt design and printing.”

2. A strong call to action

Your call to action needs to be visible right away and it needs to clearly tell your prospective client what you would like them to do. Whether it be “schedule your free consultation,” “add to cart,” “subscribe to my email list,” or “call now,” just make sure your call to action is clear and consistent throughout your entire website. Ideally, your first call to action will be located directly next to or under your headline, so they immediately know how you can help them and how they can contact you.

3. Search engine optimization

If you want to reach your ideal customers through your website, you will need to optimize your web pages through keywords that target your specific audience. This starts with knowing your niche and your audience well.

You can start by researching other companies within your niche and finding popular keywords through a google search. Implement these keywords into your web pages in a way that sounds authentic and natural. Keyword stuffing is a turnoff to potential clients and not good for SEO.

Once you’ve implemented keywords and phrases throughout your website, the next step is to add a blog. Content marketing is one of the best ways to drive traffic to your website and gain more leads.

As a small business owner, you have a lot on your plate. You’re trying to juggle everything on your own but you don’t have to figure it all out by yourself. At Digi Brand Studios, we specialize in helping small business owners grow their business through online digital marketing. Figuring out SEO and content marketing is time-consuming, but we can help you with that.

We offer the latest in search engine optimization techniques specifically for small businesses. We’ll take care of everything for you, so you can get back to the heart of your business. We can provide regular content for your website’s blog that targets your ideal clients and drives them to your website. Contact us today if you’re ready to take your business to the next level and take the weight of digital marketing off your shoulders. https://digibrandstudios.com/contact-us/

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Best Digital Marketing Strategies for Small Businesses

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Best digital marketing strategies for small businesses - Digi Brand Studiosdigital-marketing-trends by socialautomotive licensed under Creative Commons 4.0

Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, but for some small businesses, it can be overwhelming when deciding which form of digital marketing to focus on. Below are some of the best digital marketing strategies for small businesses to help you make a decision…

Search Engine Optimization (SEO)

SEO is a marketing strategy that aims to increase your brand visibility on search engine results pages. This form of marketing is highly recommended for small businesses because it can deliver long term results, making it a cost-effective option. SEO is one of the most efficient digital marketing strategies because it attracts customers who are actively looking for a service or product that your business offers. However, whilst many businesses attempt to increase their search engine ranking internally, effective SEO requires specific skills and technical knowledge to get the best results. It is, therefore, wise to work with a professional to manage SEO for your business.

Email Marketing

Email marketing refers to the use of emails to promote products or services that your small business offers. Email marketing has been around for the last two decades, but it remains one of the top digital marketing techniques. Email marketing is highly effective because provides a direct connection between a business and a customer and allows small businesses to reach out to their target customers with ease. If well implemented, email marketing can help you spread information about your brand with ease and build meaningful relationships with customers.

Social Media Marketing

Social media marketing refers to a marketing technique that targets social media platforms to promote specific products and build brand awareness. Many small businesses have some form of social media presence because it is inexpensive and allows them to communicate with customers directly. Social media also helps businesses to connect with their target market, allowing you to offer products or services in a style and format that suits your customers.

Pay Per Click (PPC)

Pay per click is a digital marketing technique in which advertisers only pay a fee if their ads are clicked. PPC advertising, whether through Facebook ads, Bing ads, Google ads or Twitter, is a great way for small businesses to reach out to their target customers fast. An effective PPC campaign can help boost brand awareness and increase targeted traffic.

Are you interested in increasing brand awareness for your small business through digital marketing? If yes, then don’t hesitate to contact Digi Brand Studios today. Not all digital marketing strategies are worth your time, money and resources but as experts in this field, we can help you pick the right digital marketing strategies for your unique needs and your vision.

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