Archive for category: Uncategorized

A company brand is more than just a logo. A brand reflects how people think of your company and what ideals you emphasize. 

Customers’ perceptions of your company form your business brand. Apple’s business brand is innovation. They encourage their customers to innovate and think differently.

Business branding can turn customers into staunch advocates. You can align your company branding with your beliefs and listen to customers for more ideas.

Why is branding important? We’ll discuss some of the key reasons.

A Company Brand Separates You From Competitors

Apple sells many products, but they focus on smartphones and computers. They are far from the only company that sells those two products. Why would anyone choose Apple instead of another competitor?

Apple produces excellent products, but they aren’t cheap. Competitors sell more affordable smartphones and computers. Even under these circumstances, people still flock to Apple stores.

Apple’s company brand plays a vital role in its success. The company has positioned itself as a luxury item for innovative thinkers. 

Customers enjoy the feeling of using Apple devices. Apple has made them believe their devices significantly outpace competitors. Effective branding created those thoughts.

Apple may not be the world’s most innovative company. However, customers believe Apple’s top-tier status and gleefully trumpet that perception as reality.

Branding Makes Your Company Relatable

Nike’s branding revolves around a single phrase, “Just do it.” It’s catchy and easy to remember. The phrase is also very relatable.

We all put things off because we don’t want to do them. We don’t want to do the workout or respond to a certain email. Nike’s branding encourages us to take action.

Nike just does it as well. They continuously pump out products and reach new customers. 

Every customer has their “Just do it” story. Nike’s catchphrase makes them a more relatable brand.

Branding Turns You into a Storyteller

Coca-Cola almost never runs commercials that focus on their drinks. They don’t talk about the grams of sugar or other nutritious facts.

Instead of talking about the product, Coca-Cola creates stories involving its product. People get together and socialize. It’s a fun time, but they all happen to drink Coca-Cola as well.

Coca-Cola has run several Christmas commercials. People celebrate the holidays and prepare for them. They all happen to drink Coca-Cola.

People love stories. We learn and remember concepts through storytelling. Telling stories about your brand makes your company memorable.

Create Your Company Brand

Every business needs a company brand. This brand stretches beyond logos and transactions. 

A strong brand can lead to new and returning customers. People do their research before buying your product or service.

They can review many choices and look for similarities and differences. At some point, the businesses look similar.

Coca-Cola and Pepsi both produce drinks. Apple and Samsung both create smartphones. Nike and plenty of other companies develop sneakers, clothing, and other products.

Customers stick around because of the brand. If you want help with creating a company brand, contact us today.

Almost half of all consumers say that they make use of Google to find new products and services. If you’re a business, Google can be your greatest tool — but you have to use it right. Many other businesses are out there making use of the benefits of Google — how can you stand out? Ranking higher on Google is hard work, but it isn’t impossible.

This article will walk you through some ways you can guarantee that you’ll end up on the first page of Google, and teach you a few things about Google rankings along the way. 

1. Optimize Your Customers Experience on Your Site 

You may have heard that keywords are the way to increase your Google rankings. This is only half true. Keywords are a good way to increase your Google ranking, but they aren’t the only game in town. 

The amount of time people spend on your website is also crucial to your ranking on Google. This means that if you make your website fun to engage with, you’re far more likely to increase your Google ranking. 

2. Make Use of Reviews

Are you aware that 84 percent of people trust online Google reviews just as much as they do their own friends? 

Google reviews are a great way to attract more people to your site. If leads see that other people have enjoyed your services, they’re far more likely to trust you with their patronage. 

You can also reply to positive Google reviews, and make use of your SEO keywords in your responses. When you put reviews of your site out there, you’re killing two birds with one stone. 

3. Increase Backlinks

Writing blog posts on your site is a great way to increase traffic. You can work SEO keywords into your content without getting penalized, and you’ll attract people to genuinely interact with your content. 

However, there’s another way to make use of blog posts to drive traffic to your site. It’s posting on other people’s blogs. 

Most popular blogs out there have options that allow you to “guest post”. This means you write an article that they share on their site. It has to work on its own and fit into the concept of their blog, but within it, you can link folks back to your website. 

4. Make Your Site Mobile-Friendly

Computer screens are differently sized and differently held than mobile screens. This means you need to re-design your website so that it works for both computer use and mobile use. This means that people are far more likely to engage in your site. 

Ranking Higher on Google 

As you can see, it’s perfectly possible to increase your Google ranking. This is one of the reasons why the world is much easier now that the internet has taken over our lives. You can’t constantly reposition your in-person business to a better location, but you can improve where you stand on Google. 

For more information, contact us today.