company brand

A company brand is more than just a logo. A brand reflects how people think of your company and what ideals you emphasize. 

Customers’ perceptions of your company form your business brand. Apple’s business brand is innovation. They encourage their customers to innovate and think differently.

Business branding can turn customers into staunch advocates. You can align your company branding with your beliefs and listen to customers for more ideas.

Why is branding important? We’ll discuss some of the key reasons.

A Company Brand Separates You From Competitors

Apple sells many products, but they focus on smartphones and computers. They are far from the only company that sells those two products. Why would anyone choose Apple instead of another competitor?

Apple produces excellent products, but they aren’t cheap. Competitors sell more affordable smartphones and computers. Even under these circumstances, people still flock to Apple stores.

Apple’s company brand plays a vital role in its success. The company has positioned itself as a luxury item for innovative thinkers. 

Customers enjoy the feeling of using Apple devices. Apple has made them believe their devices significantly outpace competitors. Effective branding created those thoughts.

Apple may not be the world’s most innovative company. However, customers believe Apple’s top-tier status and gleefully trumpet that perception as reality.

Branding Makes Your Company Relatable

Nike’s branding revolves around a single phrase, “Just do it.” It’s catchy and easy to remember. The phrase is also very relatable.

We all put things off because we don’t want to do them. We don’t want to do the workout or respond to a certain email. Nike’s branding encourages us to take action.

Nike just does it as well. They continuously pump out products and reach new customers. 

Every customer has their “Just do it” story. Nike’s catchphrase makes them a more relatable brand.

Branding Turns You into a Storyteller

Coca-Cola almost never runs commercials that focus on their drinks. They don’t talk about the grams of sugar or other nutritious facts.

Instead of talking about the product, Coca-Cola creates stories involving its product. People get together and socialize. It’s a fun time, but they all happen to drink Coca-Cola as well.

Coca-Cola has run several Christmas commercials. People celebrate the holidays and prepare for them. They all happen to drink Coca-Cola.

People love stories. We learn and remember concepts through storytelling. Telling stories about your brand makes your company memorable.

Create Your Company Brand

Every business needs a company brand. This brand stretches beyond logos and transactions. 

A strong brand can lead to new and returning customers. People do their research before buying your product or service.

They can review many choices and look for similarities and differences. At some point, the businesses look similar.

Coca-Cola and Pepsi both produce drinks. Apple and Samsung both create smartphones. Nike and plenty of other companies develop sneakers, clothing, and other products.

Customers stick around because of the brand. If you want help with creating a company brand, contact us today.

marketing agency

Working with a marketing agency is essential to see your business thrive. In fact, 92% of adults use the Internet, highlighting the importance of working with a digital marketing agency. 

Especially during the pandemic, the importance of strengthening your business’s online presence increased. An internet marketing agency can help with social media, content and search engine optimization, web design, and google ads.

Keep reading to learn about the top three reasons to hire a marketing agency in 2022. 

1. Provides You More Time to Run Your Business

When working with a social media marketing agency or any digital marketing agency, you give yourself more time to run your business. The marketing team will run your campaigns, post updates, respond to reviews, trends, write your content, and stay on top of trends. Their job is to make your job easier while getting your content to the right audience. 

Keeping up with the ever-changing industry trends and successful digital marketing tactics is a full-time job. So instead, leave it to the experts and make sure you can keep up with the increased level of interest the marketing agency will provide. Your marketing team will also develop a digital marketing plan so you can stay up to date without having to be involved in the day-to-day details. 

2. Level of Expertise

Marketing agencies put a lot of resources into training their team members to provide the highest quality service. Your online marketing agency team knows the ins and outs of their field, so you don’t have to worry about a learning curve. Instead, your team will hit the ground running and will have the background to troubleshoot effectively if they encounter any issues. 

Your marketing team will also have access to specific marketing tools that will help optimize any campaigns and understand the best practices to promote across various channels. Setting up an account on all platforms is time-consuming, and it takes significant time to understand the nuances of each platform. In addition, it can be costly if you make mistakes, so working with a third-party team can help you reach your goals and save money, time, and frustration. 

3. Instant Reporting

Digital marketing provides metrics in real-time, allowing you to see how many people viewed your ad, clicked on your links, or engaged with a social media post. This ability allows your team to make any necessary pivots. The reporting also highlights parts of the campaign your audience responds well to for future use.

With a team dedicated to your business, you can rest assured that they are keeping an eye on all metrics.

Contact a Marketing Agency Today

If you want your business to rise to the top of Google search results, be in the map packs, or have viral social media posts, you need a marketing agency and their expertise. 

If this article has you wanting to work with a marketing agency, contact us today. 

ranking higher on google

Almost half of all consumers say that they make use of Google to find new products and services. If you’re a business, Google can be your greatest tool — but you have to use it right. Many other businesses are out there making use of the benefits of Google — how can you stand out? Ranking higher on Google is hard work, but it isn’t impossible.

This article will walk you through some ways you can guarantee that you’ll end up on the first page of Google, and teach you a few things about Google rankings along the way. 

1. Optimize Your Customers Experience on Your Site 

You may have heard that keywords are the way to increase your Google rankings. This is only half true. Keywords are a good way to increase your Google ranking, but they aren’t the only game in town. 

The amount of time people spend on your website is also crucial to your ranking on Google. This means that if you make your website fun to engage with, you’re far more likely to increase your Google ranking. 

2. Make Use of Reviews

Are you aware that 84 percent of people trust online Google reviews just as much as they do their own friends? 

Google reviews are a great way to attract more people to your site. If leads see that other people have enjoyed your services, they’re far more likely to trust you with their patronage. 

You can also reply to positive Google reviews, and make use of your SEO keywords in your responses. When you put reviews of your site out there, you’re killing two birds with one stone. 

3. Increase Backlinks

Writing blog posts on your site is a great way to increase traffic. You can work SEO keywords into your content without getting penalized, and you’ll attract people to genuinely interact with your content. 

However, there’s another way to make use of blog posts to drive traffic to your site. It’s posting on other people’s blogs. 

Most popular blogs out there have options that allow you to “guest post”. This means you write an article that they share on their site. It has to work on its own and fit into the concept of their blog, but within it, you can link folks back to your website. 

4. Make Your Site Mobile-Friendly

Computer screens are differently sized and differently held than mobile screens. This means you need to re-design your website so that it works for both computer use and mobile use. This means that people are far more likely to engage in your site

Ranking Higher on Google 

As you can see, it’s perfectly possible to increase your Google ranking. This is one of the reasons why the world is much easier now that the internet has taken over our lives. You can’t constantly reposition your in-person business to a better location, but you can improve where you stand on Google. 

For more information, contact us today. 

If you’ve kept up with our blog, you know what the most important benefits of SEO are. You also know that keywords and keyword research are crucial to SEO success. But how do you find the best SEO keywords? 

Search engine optimization can help any small business dominate its competition. However, if you don’t know the best SEO tips and tricks, your competitors will leave you in the dust. 

This article will walk you through everything you need to know to find the best keywords out there.

Figure Out Your Relevant Topics 

The first thing you should do to figure out keywords is to write down a list of relevant topics. Try to think like a consumer. Anything that you can possibly conceive of people associating with your business should go on this list.  

Run some analytics and see how many people are searching for these topics of your choice. This will teach you which topics you should focus on, and which topics you should make sub-topics of to get ultra-specific. 

Turn These Topics Into Keywords 

Once you know which topics people are looking for, it’s time to turn your topics into keywords. The term “keyword” is misleading. It doesn’t refer to words, but phrases that people might search when looking for your topics. 

Say that you’re a burger company, and you find that one of your most important topics is “fries”. A good example of a keyword is “cheap fries near me”. This targets a younger demographic that probably wants fries on the go. 

If you’re a more up-scale burger company, your customers might be looking up “steak-cut fries near me” or “high-quality fries near me”.

The point is that you’re not just trying to find what people are looking for, but how they’re looking for it. In the world of SEO, you have to get inside your customer’s head.  

Take Advantage of Related Keywords

Go to Google right now search for something, and scroll down to the bottom of the page. There, you’ll find related keywords. These aren’t just different topics but are different ways of phrasing topics. 

This is a great way to generate keywords beyond the ones that you searched for. Simply type a keyword that you came up with into a Google search, and let Google find your new keywords. 

Constantly Updated 

If there’s one thing that’s always true about SEO keyword trends it’s that they’re always changing. Once you’ve taken the above steps, make sure that you rinse and repeat in a couple of months from now so your competitors don’t get the drop on you. 

Understand the Best SEO Keywords 

There’s no list out there of the best SEO keywords. It all depends upon your industry and your individual approach. However, if you make use of the above steps, you’re far more likely to find the best keywords for you. 

For more articles like this, contact us today.