Less website traffic = fewer customers. It’s the simplest equation of all. If there are fewer people viewing your website and learning about your product, then (all other things held equal), you’ll bring in fewer customers and make less revenue. That’s why seeing your website traffic decrease can be one of the most concerning things, […]
Are you frustrated with the current results you’ve been seeing for digital marketing? Is your faith in the power of having an online presence beginning to falter? If so, then you’re in the right place. It’s important to remember that just like Rome, any big brand with a solid online presence out there wasn’t built […]
If you want to dominate search engines with great content, then your website needs a blog. It could be a blog-based platform or an e-commerce site with a blog on it. Google and other search engines prize high-quality content in their search results and a blog is the best way to showcase it. Don’t haphazardly […]
When it comes to search traffic, Google gets the lion’s share, but there are search engines other than Google. They may not have the search volume of the behemoth company, but that doesn’t mean they shouldn’t be part of your digital marketing strategy. It’s difficult to rank for popular keywords on Google because of the […]
What is content marketing? As a business owner, you probably hear about it all the time. What is it and what are the benefits of content marketing? Content can be defined as anything your business publishes online. This includes blog articles, social media posts, images, videos, emails, and advertisements. However, content marketing refers to a […]
If 81% of people search online for products and services how can you make your business reach the top of the list? Search engine optimization and search engine marketing are both used to advertise companies on Google. The search giant continues to dominate, holding the highest market share. But what type of marketing should you focus […]
The days when having a sound digital marketing strategy was a “choice” are long past. If your brand doesn’t have an Internet presence, you’re missing out on connecting with potential customers. That being said, you can’t just throw up a Facebook post and hope it strikes viral gold. You need an actual strategy if you’re […]
There are well over one billion websites on the internet with almost 200 million of them active. If you’re a small business owner, you’re a little fish swimming in a huge pond! How does your business rank on Google? Not on the first page of results when you put the relevant keywords into the search […]
A website without SEO is like whispering in the wind—no one is going to hear you! SEO is not just about getting the edge over your competition. It is essential to getting eyes on your content, visits to your website, and money in your pocket. So if you’re looking to make your business a success, […]
Starting any successful business involves brand building. Your business’s brand is a lot more than a simple logo and a set color palette. It’s how you want your brand perceived from the look and interactions you make across platforms. To ensure that your brand communicates the exact message that you want, we’ve compiled a few essential […]