92% of American adults use the internet today, which for businesses is a statistic that highlights the enormous potential of digital marketing to grow their reach and recognition. At the heart of a business’s online presence is its website. An often-overlooked featured of a website is the blog section, though the reality is that it can be a […]
Like it or not, your customers are talking online. Those online reviews and comments can significantly impact your company’s online reputation. Businesses stand to lose upward of 22% of revenue just from one negative article. If you are looking for tips on how to manage your online business reputation, we’ll provide some effective tips on […]
Looking to strengthen brand identity and position your business as a thought leader? Guest blogging is one of the most effective ways to do this and can bring a range of benefits to your business. Guest post blogging should be an essential part of any marketing strategy and can help businesses of all sizes and […]
Only 42.8% of website traffic comes from desktop computers. This means that nearly 60% of people are visiting your website from their mobile devices. This is just one reason why it’s crucial to have a mobile-optimized website for your business. It’s no longer enough to have a website that’s merely “mobile-friendly.” To gain an edge […]
A logo is a visual representation that the public uses to identify your brand. It helps to convey your brand’s personality and communicates its qualities and values. Given that a business’s logo will be imprinted on its products and used in marketing campaigns, it is essential that it stands out for the right reasons. Some brands […]
Every small business operating in 2021 needs a digital marketing plan. If you don’t plan and budget for digital marketing, then you’re going to have a hard time keeping up with your competitors. Having a traditional marketing plan, or no marketing plan at all just doesn’t cut it these days. More people are spending more […]
Almost half of all consumers say that they make use of Google to find new products and services. If you’re a business, Google can be your greatest tool — but you have to use it right. Many other businesses are out there making use of the benefits of Google — how can you stand out? Ranking […]
If you’ve kept up with our blog, you know what the most important benefits of SEO are. You also know that keywords and keyword research are crucial to SEO success. But how do you find the best SEO keywords? Search engine optimization can help any small business dominate its competition. However, if you don’t know […]
Nearly 70% of digital marketers consider SEO practices more effective than pay-per-click (PPC). Why? Consumer patterns are changing in the wake of advanced digitization. Today, regular purchases of any item or service begin with a simple online search. Customers may use various search engines such as Google, Yahoo, or Bing to find what they need. […]
Did you know that Apple is considered by many to be the world’s most recognizable brand? While the popular tech brand has a simple and sleek logo that’s hard to forget, it also has a well-known brand identity that goes beyond its logo. Apple is known by its customers as being trendy, luxurious, and minimalistic. […]