Having a consistent brand presentation has been shown to increase revenue by 33%. One way that brands can sometimes come off as inconsistent is when they don’t have a defined brand awareness strategy. Your brand should be one of the things you focus on defining in the early days of your business. Once you know […]
Authenticity is reportedly important to 88% of consumers when choosing what brands they support. But how do you make sure your brand is coming across as authentic? And with so many different companies out there competing for the same customers, how do you make sure you’re the one they buy from in the end? The […]
Did you know that poor marketing is one of the top reasons that new businesses fail? That’s right, your marketing efforts have to be on point if you want your business to grow and thrive. Part of your marketing strategy has to include brand building. Building your brand is harder than it might seem. If […]
Did you know that your website is the second most important marketing channel after social media? Using search engine optimization is one of the most important tools when trying to boost your website rankings. Hiring an SEO expert is the most logical choice when you start looking at ways to increase online traffic, but how do you […]
Did you know that 93 percent of online experiences begin with a search engine? If you’re a local business, how do you make it to the top of the search results so that you can take advantage of that? You want customers, and a local SEO strategy gives them to you on a silver platter. […]
A company brand is more than just a logo. A brand reflects how people think of your company and what ideals you emphasize. Customers’ perceptions of your company form your business brand. Apple’s business brand is innovation. They encourage their customers to innovate and think differently. Business branding can turn customers into staunch advocates. You can […]
While there are more than 500,000 brands worldwide across 2,000 industry categories, that doesn’t mean there aren’t any chances for yours to stand out. A branding service can actually help you achieve a well-defined brand. But what are branding services? And what do they actually do for you? That’s what we’re here to dissect today. […]
Nearly 50% of people say a website’s design is the top factor when determining a company’s credibility. A cookie-cutter website could impact your ability to generate brand trust. Instead, consider custom web design services this year. On the fence about investing in web design services? Here are six reasons you shouldn’t wait to find a website design […]
Working with a marketing agency is essential to see your business thrive. In fact, 92% of adults use the Internet, highlighting the importance of working with a digital marketing agency. Especially during the pandemic, the importance of strengthening your business’s online presence increased. An internet marketing agency can help with social media, content and search engine […]
If you’re a small business owner, you’re probably already aware of the power that building a presence online can have. Having a polished-looking website and active social media platforms can boost your business untold amounts and open you up to new markets. But only when executed correctly. You see, having a website and an Instagram […]