Archive for category: Branding

Having a consistent brand presentation has been shown to increase revenue by 33%. 

One way that brands can sometimes come off as inconsistent is when they don’t have a defined brand awareness strategy. 

Your brand should be one of the things you focus on defining in the early days of your business. Once you know exactly what your brand looks like, you can then devise your strategy.

But what even is a brand awareness strategy, and how do you come up with one? It can get overwhelming but don’t worry! In this post, we’ll talk about what a brand awareness strategy is and more about why you need one.

Keep reading to learn more about brand strategies.

What Is a Brand Awareness Strategy?

Brand awareness is focused on how familiar your customers are with your brand and how well it is recognized by defining characteristics like your company name or logo.

Brand awareness is how certain products or actions become associated with particular brands. Think of Band-Aid, for example. Band-Aid is actually the brand’s name, the product being a bandage. But at this point, they are almost synonymous. 

A brand awareness strategy is the marketing tips and tactics your company uses to increase the recognition of its brand. The strategy should help to spread their message, increase their audience, and reach their target market. 

Without a set strategy, a company will likely waste time and money by being unorganized and directionless. To really have an impact, you need a detailed, well-planned strategy.

If you’re not clear on your brand yet, it may be time to work with a branding agency.

Why Care About Brand Awareness?

Brand awareness isn’t just about being able to brag that your company is well-known; it has far-reaching benefits for your whole business.

Having a strong, consistent brand and promoting it through your brand strategies helps to build trust with customers. Brands that are well-known tend to be considered more trustworthy, and when potential customers recognize and trust your name, they are more likely to become actual customers.

Increased brand awareness will also help customers to bond with your brand. When they know and trust your brand, they feel like they have a connection with it and are more likely to be loyal repeat customers. Those who feel loyal to your brand are also more likely to not only spend more but to recommend your company to their friends and families.

When you have an immediately recognizable brand, it also increases the value of your company. You will be able to charge higher prices because of a higher perceived value, and if you’re a public company, you will likely have a higher stock price.

Begin Building Your Brand Awareness Today

Your brand awareness is critical to your company’s success. So one of the best things you can do for your company is to have a strong strategy that best demonstrates your business brand. Your customers and your bottom line will thank you.

If you’re interested in working with a branding agency to help you nail down your brand awareness strategy, we can help. Contact us today!

Did you know that poor marketing is one of the top reasons that new businesses fail? That’s right, your marketing efforts have to be on point if you want your business to grow and thrive. Part of your marketing strategy has to include brand building. 

Building your brand is harder than it might seem. If you’re not a savvy marketer already, it might be time to hire a branding agency.

Not sure if it’s right for you? Keep reading to learn all about the signs that you should hire a professional for your branding needs.

1. You’re Struggling With Consistency

When it comes to brand building, consistency is key. You need to not only maintain a consistent brand long-term, but you have to stay consistent through all of your marketing efforts.

Your brand voice and image shouldn’t change between your website and your social media channels. It should even be able to extend through your storefront (if applicable) and any potential events.

If you struggle with this, no problem. A good branding agency can help you.

2. Your Company “Brand” Doesn’t Match Your Vision

It can be hard to bring your vision to life. You have an idea in your head of what you want your branding to look like, but actually building your brand is difficult. If you’re not an experienced marketer or designer, it’s likely that your efforts have fallen short.

A good branding agency will take your vision and turn it into something better than you could have imagined. 

3. You Need a Change

Even if your branding was perfect for your company before, it’s possible that you’ve decided to make a change. Whether you’re offering new services, targeting a new audience, or just refreshing your company image, you need your brand to keep up.

A branding agency can help you keep your message consistent while you adjust your brand so it won’t be too jarring for your customers but it will still align with your intentions. 

4. You Don’t Have Time to Maintain a Brand

Brand maintenance can be a lot of work! If you’re a business owner with a small team (or even a team of just one person), you know that your time is limited. How are you supposed to devote time and energy to your brand image? 

Branding agencies are also marketing experts. They’ll do all of the heavy lifting for you so you can focus on what’s important. 

5. You’re Not Getting Good Results

Sometimes even the best branding efforts fall short. If you’re not meeting your business goals, it’s possible that your brand is at least part of the problem. Hiring a professional might be the best way to fix it. 

They’ll be able to assess your situation and tweak your brand to better suit your business goals. 

Do You Need to Hire a Branding Agency?

If these signs sound familiar, it might be time to hire a professional branding agency. A good branding agency can either tweak your existing brand image or build a new one from the ground up. What’s not to love? 

At Digibrand Studios, our experts love the challenge of creating an effective image for all of our clients. Contact us so we can start working together today.

Nearly 50% of people say a website’s design is the top factor when determining a company’s credibility. A cookie-cutter website could impact your ability to generate brand trust. Instead, consider custom web design services this year.

On the fence about investing in web design services? Here are six reasons you shouldn’t wait to find a website design agency.

After reviewing these benefits of having a custom site, you can make a more informed decision. Your website is an important digital marketing tool. The choice could impact your marketing strategy’s success in the future.

Read on to learn why you should choose custom web design today!

1. Stand Out From Competitors

A cookie-cutter website might make it difficult for you to stand out from competitors. You need a unique design that will impress customers. Otherwise, they might pick your competitors instead.

Meanwhile, most of your competitors have already invested in custom web design services.

Hiring a web design agency could help you get ahead of the competition. 

2. Accomplish Your Goals

Online site-building platforms have limitations. They often lack the features and abilities you need.

With a professional web design team on the job, you can create a site with your goals and needs in mind. You can boost lead generation, make online sales, or demonstrate your credibility. 

3. Boost Brand Awareness

Your website should help communicate your brand. Otherwise, consumers might have a difficult time remembering you.

A customized website can help you build brand awareness. It could boost your brand’s reputation, too. 

4. Prepared to Grow

Your business is bound to grow and expand. Your site should expand with it.

Choosing a web design service will allow you to make changes as needed. You’ll have an easier time catering to your larger audience, too. 

5. SEO Support

Consider web design services that include search engine optimization (SEO). Your site’s design and development can impact your search engine rankings. Low rankings can hurt your ability to generate traffic.

An agency that offers SEO support can help boost your rankings.

6. Impress Your Audience

About 38.5% of people judge a business by how their website looks at first glance. Meanwhile, 38% of people will stop interacting with a poorly designed website.

If they leave disappointed, they might not come back. They might tell others about your lackluster website, too.

Instead, make a strong first impression with customers. With custom web design services, you can wow your target audience. You can make a strong first impression that will linger in their minds after they leave. 

The impression you leave behind could encourage them to come back in the future. You might have an easier time generating leads and sales, too. 

Stronger Sites: 6 Reasons to Choose Custom Web Design Services Today

Don’t let a cookie-cutter website impact your ability to boost sales. Instead, consider these reasons to choose custom web design services. With a talented web design agency at your side, you can set your site (and business) up for success.

Get started by requesting your custom-made site today!

Ready to see your dream website come to life? We can’t wait to help. 

Contact us today to get started. 

A logo is a visual representation that the public uses to identify your brand. It helps to convey your brand’s personality and communicates its qualities and values. Given that a business’s logo will be imprinted on its products and used in marketing campaigns, it is essential that it stands out for the right reasons.

Some brands have logos that are etched into our minds: Companies like Nike, McDonald’s, Apple, and Starbucks are great examples. Why are logos important to businesses both big and small? In this blog post, we will answer that question with business logo tips.

Makes a Strong First Impression

In every walk of life, first impressions count. Whether that’s with your Tinder profile or your business’s website, you need to ensure that you are sending out the right message. A well-designed logo is central to this.

A good logo helps to pique the public’s interest in your brand and invites them to learn more.

Targets Your Audience

As a visual representation of your brand, a logo should focus on reaching out to its target audience. If your target audience is children, it stands to reason that your logo will be very different from a law firm. One logo needs to capture the attention and interest of children while the other must showcase trust and professionalism.

Being able to capture your specific audience’s attention is key to a good logo.

Separates You From the Competition

There’s nothing wrong with having a pizza in your logo if your business is a pizzeria. The same goes with a logo featuring a coffee bean if you own a coffee shop. At the same time, these kinds of logos are not going to stand out from the many other local businesses that have likely chosen a pizza or a coffee bean for their logo.

A really well-designed brand logo tells the customer everything they need to know about your business but does so in a way that helps it to stand out from the rest of the competition.

Fosters Brand Loyalty

The public loves consistency and brands that they perceive as being trustworthy. Your wardrobe may be filled with clothes from one brand because you trust them, for example. A good logo is at the heart of that fostering of trust and loyalty with the customer.

When people trust your logo, they are more likely to stick with your business and its services and products.

Why Are Logos Important for Business?

Logos are the face of your business. They attract attention to your brand and help to create brand loyalty with your customers. We hope that this blog post on why are logos important has helped you and your businesses to understand the lasting value of a well-designed businesses logo.

Here at Digi Brand Studios, we believe in creating logos that define the values and goals of small businesses. We create logos that help to foster a strong relationship between brand and customer. Contact our expert team today to get started.

Are you struggling to grow your company brand and want some useful advice?

Some of the biggest brands in the world like Coca-Cola and Mcdonald’s have spent decades perfecting their brand. Because of this, they are loved all over the world and dominate their markets.

Fortunately, you can follow what these two giants have done, but, not wait years to see results. By implementing a few things into your marketing strategy, you can build a strong brand for your company.

In this article, we’ll share four useful tips for building a brand that you can use straight away.

Read on for more information.

1. Understand How People Interpret You

How you see yourself can be very different from consumers. Because of this, you may send out mixed messages about your brand and turn them away.

To understand how people see you, just ask them.

Conduct consumer research and ask them to sum up your brand in a short sentence. Plus, you could Google yourself to see what’s being written about you.

Only when you know what consumers think, can you move forward.

2. Ensure Your Name and Logo Suits Who You Are

Take a step back and look closely at your name and logo. Then ask yourself “does it reflect who we are?”

If the answer is no, then you’ll need to go back to the drawing board.

Ideally, you want a memorable business name that isn’t already taken. You also want your logo to be easily identifiable.

If you’re struggling to come up with ideas then look to competitors for inspiration. See what the most successful ones have in common and figure out why.

Then you can go away and come up with something to compete. Just ensure it’s not a copy or closely resembles anyone else’s.

3. Be Consistent

Whilst brand building, you have to be consistent across all channels.

For instance, you can’t use one tone of voice on Instagram and another on LinkedIn. It will confuse consumers and negatively affect you.

The most successful brands have a clear message and stick to it. To figure out what your message is, consider what your values are.

This will help you to develop your tone of voice and, help people understand what you stand for.

4. Don’t Try to Please Everyone

There’s not one company or person in the world who can please everyone, so don’t try.

Figure out who your target audience is and what they have in common. Then, start to learn how they interact with each other and what they’re responsive to.

Once you figured this out, you’ll be able to please them and cement your brand in their minds.

Simple Tips for Building a Brand

As you can see, building a brand doesn’t have to be rocket science.

All you need to do is ensure you have a strong identity and be consistent. Once you know who you are and what you want to be, others can buy into you.

Finally, if you would like some expert help whilst building your brand, then please contact us.