Don’t be fooled. Print marketing is by no means obsolete. Traditional formats still have relevance, and sometimes even surpass the ROI gleaned from digital advertising. Brand promotion and marketing via magazines, direct mail, and billboards are still seen as trustworthy and have proven effective—especially when combined with digital marketing campaigns. So, how should you still use […]
YouTube is the second most commonly used search engine in the world. Right behind Google. It makes video marketing an important part of a content marketing strategy. Going viral with a video and getting it to rank in both Google and YouTube can lead to huge returns. Here are 3 tips on how to increase […]
Since Google processes about 3.5 billion searches per day, you likely feel that your website is in a pretty good place. After all, one of those users is bound to click on your page, right? Unfortunately, this isn’t always the case. Google crawlers only place the most relevant and reputable pages at the top of their […]
SEO is a wild beast to tame. There are literally hundreds if not thousands of strategies businesses can use within this realm of online commerce to boost their content marketing and earn the top spot on Google. But, what if there was just one concept to keep in mind that would make the difference in […]
Social media marketing opens up a whole world of possibilities for small businesses to get their voices heard. However, with any tools, there are some mistakes to avoid. The key is to understand the platforms that you are using; that way, you know exactly how to get the results you wish. Want to learn more? […]
About 81% of the American population owns a smartphone. Meanwhile, more people own cell phones than toothbrushes around the world. If you’re not utilizing mobile marketing, you’re likely missing out on a large percentage of your target audience. Still on the fence about using mobile marketing as part of your digital marketing strategy? Start communicating with […]
Have you ever felt frustrated at someone for doing a job slowly only to realize later that the job is way more complicated than you thought? It takes roughly three to four months to get a website from an idea to launch. If you don’t understand what goes into building a website this might seem like an […]
If you don’t have killer content on your website, you’re missing out on business opportunities. Why is content marketing important? Content marketing generates three times as many leads compared to traditional marketing. For 74% of companies, digital content creation resulted in an increase in lead quality and quantity. Killer content expands your customer base. It […]
Whether you’re designing a website or an advertisement, using white space properly is key. It can turn a cluttered and unfocused design into a powerful and pleasing work of art. Proper white space use really shows the truth behind the statement “less is more.” Here’s why proper use of white space in design is critical. What Is […]
If you want to drive people to your business’ website, then you need to rank high in Google results. If you want to rank high in Google results, then you need to understand and apply SEO strategies. Google is a wonderful tool to help your business succeed. However, many people are completely unfamiliar with Google […]