If you want to drive people to your business’ website, then you need to rank high in Google results. If you want to rank high in Google results, then you need to understand and apply SEO strategies.
Google is a wonderful tool to help your business succeed. However, many people are completely unfamiliar with Google best practices, and as a result, their company ends up buried on page five or later of the results on any search.
There are many things you can do to fix this. SEO sounds complicated at first, but really, it is quite easy to understand. With a few tweaks, you can help your company’s website to move up in results immensely, and you’ll get more business as a result.
Read on to learn more about how to make your website appear higher in Google website rankings.
1. Publish High-Quality, Evergreen Content
Perhaps the most important of all Google best practices is to make sure that the content you publish on your site is of high quality. Write in-depth, long-form posts about various topics to demonstrate your authority in your field and also to provide the best possible result for the person searching.
Creating evergreen content – that is, content that is relevant for now and in the future – will help you to establish an even stronger, long term spot in Google results.
2. Include Backlinks
Linkbuilding is an art, but it is a crucial focus of SEO. By inserting high-quality, authoritative links into your posts, you will improve your search engine visibility. Don’t overdo it though; find a happy medium.
3. Use Strong Keywords and Keyword Phrases
The use of strong keywords will also help you to help your site to rank high in Google results. Research keywords and keyword phrases that are related to your business. Purchasing access to ranking tools is often well worth it.
4. Focus on User Experience
One way that Google determines your site’s ranking is by analyzing the overall user experience. It does this in several ways. One thing it measures is user dwell time, which is how long a user stays on your site. Another factor to determine ranking is click-through rate, or how frequently users choose your result over others to find the answer they seek.
Further, sites that rank high are easy to read, include relevant links and offers on their page, and contain multiple options or ways for users to absorb the content. Include a combination of all of the above for optimum success.
5. Give Video a Try
Video marketing has been proven to be successful, but few marketers put it into practice. To make this strategy work for you, keep your videos short but informative. Integrate them into the rest of your site content, and make sure both the audio and video quality are high.
Try These Google Best Practices for Success
These are just a few great ideas for SEO success. There are other Google best practices to try, but the above are great places to start and they are five of the most effective options to try. These will keep you busy for a while; in a short time, you’ll be amazed at the improvement in rankings that you see. Good luck!
If you would like assistance in or advice about digital marketing, we would love to help you out. Please contact us today.