If you’ve kept up with our blog, you know what the most important benefits of SEO are. You also know that keywords and keyword research are crucial to SEO success. But how do you find the best SEO keywords?
Search engine optimization can help any small business dominate its competition. However, if you don’t know the best SEO tips and tricks, your competitors will leave you in the dust.
This article will walk you through everything you need to know to find the best keywords out there.
Figure Out Your Relevant Topics
The first thing you should do to figure out keywords is to write down a list of relevant topics. Try to think like a consumer. Anything that you can possibly conceive of people associating with your business should go on this list.
Run some analytics and see how many people are searching for these topics of your choice. This will teach you which topics you should focus on, and which topics you should make sub-topics of to get ultra-specific.
Turn These Topics Into Keywords
Once you know which topics people are looking for, it’s time to turn your topics into keywords. The term “keyword” is misleading. It doesn’t refer to words, but phrases that people might search when looking for your topics.
Say that you’re a burger company, and you find that one of your most important topics is “fries”. A good example of a keyword is “cheap fries near me”. This targets a younger demographic that probably wants fries on the go.
If you’re a more up-scale burger company, your customers might be looking up “steak-cut fries near me” or “high-quality fries near me”.
The point is that you’re not just trying to find what people are looking for, but how they’re looking for it. In the world of SEO, you have to get inside your customer’s head.
Take Advantage of Related Keywords
Go to Google right now search for something, and scroll down to the bottom of the page. There, you’ll find related keywords. These aren’t just different topics but are different ways of phrasing topics.
This is a great way to generate keywords beyond the ones that you searched for. Simply type a keyword that you came up with into a Google search, and let Google find your new keywords.
Constantly Updated
If there’s one thing that’s always true about SEO keyword trends it’s that they’re always changing. Once you’ve taken the above steps, make sure that you rinse and repeat in a couple of months from now so your competitors don’t get the drop on you.
Understand the Best SEO Keywords
There’s no list out there of the best SEO keywords. It all depends upon your industry and your individual approach. However, if you make use of the above steps, you’re far more likely to find the best keywords for you.
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