Digital Marketing Plan: Why You Need One and How to Create It

digital marketing plan

Every small business operating in 2021 needs a digital marketing plan.

If you don’t plan and budget for digital marketing, then you’re going to have a hard time keeping up with your competitors. Having a traditional marketing plan, or no marketing plan at all just doesn’t cut it these days.

More people are spending more time on the internet than ever before. If you want to appeal to them, then you need to start cobbling together a digital marketing plan ASAP. In this post, we’re going to delve into why this is important and give you a few tips on how to make one that works. 

Why You Need a Digital Marketing Plan

Employing digital marketing, in a broad sense, is helpful. What a digital marketing plan gives you, however, is an end goal for your marketing efforts and a roadmap to get there. It might include strategies for content marketing, email marketing, social media, and SEO, among other things.

This is all crucial for growing your brand and appealing to the right customers, who will in turn make your business thrive. Whether you decide to go it alone or hire a digital marketing agency, you’ll need to know the basics of how to create a plan that works.

Tips for Creating a Digital Marketing Plan That Works

You can’t start a digital marketing plan without first doing market research into your audience and competitors. The more you understand your audience, the more effective your marketing efforts can be. It’s also important to look at what your competitors are doing to inform how you should proceed.

Set Goals and a Budget

Setting goals and a budget for your digital marketing strategy will help dictate how you use your resources. It’ll also give you something to measure once your plan has been enacted. If you achieve your goals, the marketing plan worked, but if you didn’t, then you need to make adjustments.

Choosing Your Marketing Methods

After you set your goals and have a budget in mind, you’ll start to choose the digital marketing channels that you want to advertise your business with. Different types of digital marketing can help you achieve different strategic goals.

For example, content marketing can drive prospects to your website and increase sales, not to mention build your reputation as an authority in your field. SEO, on the other hand, helps you rise up the search rankings by optimizing your web design and all of the content on your landing pages, among other things.

Finding Your Marketing Agency

Now that you understand a bit more about why and how to formulate a digital marketing plan, you can start thinking about what your goals are as a business. There’s nothing easy about digital marketing and it takes a lot of know-how to use it to your advantage. If you need help creating and bringing your digital marketing strategy to life, involving a digital marketing specialist can make all the difference.

At Digi Brand Studios, we can help take your small business to the next level by creating and enacting your digital marketing plan. With expertise in various areas of digital marketing, including brand building, SEO, content marketing, and web design, we can bring more of the right traffic to your site and social media accounts and grow your customer base the right way.

Visit our site to learn more about what we do and contact us to discuss how we can help you with your digital marketing plan.

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7 Digital Marketing Strategies That Actually Work

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The days when having a sound digital marketing strategy was a “choice” are long past. If your brand doesn’t have an Internet presence, you’re missing out on connecting with potential customers. That being said, you can’t just throw up a Facebook post and hope it strikes viral gold.

You need an actual strategy if you’re interested in growing your brand online. We have seven digital marketing strategies that will bring more awareness and engagement. 

1. Follow SEO Practices 

The best content is designed with search engine optimization (SEO) in mind. SEO is simply thinking about what products and/or questions your target market might search for on Google. It’s helping potential customers solve a problem by being an expert on a subject.

2. Integrate Video Marketing

Did you know YouTube is the third largest search engine in the world? Yes, the channel is technically a search engine and not just for watching funny animal videos. Many people go to YouTube to find out how to do something, like how to unclog a toilet or potty train a new puppy.  

A popular channel can gain hundreds of thousands of followers, all of whom may be potential customers. YouTube videos also show up in Google searches, so it’s another way to reach customers as they’re looking for something they need.

3. Choose Your Social Media Channels Wisely

Social media allows you to connect with millions of potential customers for a relatively small investment. You can target posts and ads based on location, gender, age, education level, income level, marital/family status, and interests.

That being said, you should not invest your time and money on every social media channel. 

The best strategy is to focus on the channels where your target market hangs out. If you’re marketing to teenagers, you need to find out which networks they use. The same rule applies if you’re targeting seniors, mothers, or professionals in a particular industry.

4. Go Mobile

52% of Internet traffic now comes from mobile devices, according to Statistica. The percentage increases among Millennials and GenZ. The best digital marketing strategies must incorporate mobile marketing.

Mobile optimization should also be the goal for your website to create a better user experience for those using a smartphone or tablet. 

5. Build Your Email List

If it seems like the organic reach of your social media posts is shrinking, it’s not your imagination. Today, you generally have to spend money to reach more of your followers. Email marketing allows you to connect directly with your subscribers.

Email marketing offers a high return on your investment compared to other mediums. According to Mailchimp, the average open rate for emails is 21.33%. The more followers you have, the higher the link clicks to your blog or a specific sales page. 

Now for 2 Bonus Tips…

6. Do Guest Posts

Guest posts give you a chance to publish content on another website or blog. This means you can tap into that brand’s audience. This helps drive their customers to your website. Be sure to choose a host site that has relevance to your industry or product/service.

7. Host a Webinar or Podcast

A webinar is an easy and relatively inexpensive way to reach new customers with the information they need. It’s also a more personal way to make new connections, while again, helping people solve a problem. Every person who attends your webinar also gets added to your email list.

Podcasts have exploded in popularity in the last few years. You can create a weekly podcast or be interviewed on someone else’s podcast. 

Grow Your Digital Footprint With These Digital Marketing Strategies

Digital marketing is absolutely necessary for the age of the Internet. You need strong digital marketing strategies to be successful. These 7 tips will help you devise a plan that best reaches your customer base.

If you need more help with full-service branding, content marketing, or search engine optimization, contact us today.

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3 Tips for Killer Video Marketing

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YouTube is the second most commonly used search engine in the world. Right behind Google. It makes video marketing an important part of a content marketing strategy.

Going viral with a video and getting it to rank in both Google and YouTube can lead to huge returns. Here are 3 tips on how to increase your chances of going viral and create a killer video marketing strategy.

1. Start Keeping a Posting Schedule

A schedule matters to every business, and video marketing is no different. Start with planning out videos ahead of time, preferably on a monthly basis.

Planning by the month instead of last-minute can ensure deadlines are met and can help target deals you may have going on that month. It can also talk about new and current trends you are noticing in your field.

A good schedule also looks good to the YouTube algorithm. When you are constantly posting answers to common questions that are being asked on their platform, YouTube will pick up on this and start to favor your content.

Plus, people love seeing quality content constantly in their subscription boxes. The more likely you are to upload, the more likely a viewer is to subscribe to the channel and become a loyal viewer.

2. Keep Customers at the Heart of Your Content

Quality content matters. When developing a great video marketing strategy, there is the content people want to see, and the content you want to develop. The goal is to find a happy medium.

The best way to develop content is to do SEO research on your product or service. Find what people are searching for, what is trending, and what comes and goes depending on the season.

If you’re in lawn care, releasing a video on cutting grass and watering the lawn, in the midst of winter, will probably not be looked up a lot. But talking about proper lawn care during colder months will be more relatable to the time being and more likely to resonate with your customers.

3. Ensure There Is a Call-to-Action

A call-to-action (CTAs) is extremely important when it comes to video marketing content. Offering a solution to the question being asked, that solution being your product or service, means the viewer is much more likely to convert into a customer.

CTAs also help guide the viewer on what to do. Presenting your product or service as a solution to the customer benefits both your video and your service.

Video Marketing: The New Key to SEO

Whether we like it or not, content marketing is becoming more commonplace and it is making it harder to compete by the day. But with video marketing, there is still an extremely high demand, but with little quality content.

Developing a video marketing strategy for your company can lead to an increase in customers and create a great brand image.

For those looking to learn more about the importance of SEO and how it affects your company, be sure to check out our other articles. If you know a business that could revamp their content strategy, be sure to share this article with them.

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Choosing The Social Network That’s Right For Your Business

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Choosing The Social Network That's Right For Your Business - Digi Brand Studios NJ

Social media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you will want to focus on the social networks that make the most sense for your company. Finding the right social media network depends on the demographics of its user base and how well that matches up with your target audience. Here are some of the most popular social media networks and the applications they are best for.

Facebook

Facebook is a social media network that virtually every business needs to be on, regardless of what industry you are in. Facebook has a huge reach and attracts a wide range of demographics. They also have a very in-depth marketing program, which you can use to reach your target demographic. Facebook also works well for a wide variety of content – you can share photos and videos, and you can also post text updates and ask your customers questions.

Twitter

Twitter’s 280 character limit means that businesses have to get creative with their updates. If your company has a sense of humor, you can use Twitter as an opportunity to really show that off with quippy, shareable posts. You can also use Twitter as a way to engage with your customer base and answer questions.

Instagram

Instagram allows you to post photo and video content, so it’s great for businesses with visually interesting products or services. The user base of Instagram tends to skew towards a younger, hipper crowd, so if that’s your ideal customer, you should be on Instagram. Instagram’s user base also tends to live in urban areas, so if you cater more towards suburban or rural customers, you may not find as much success. Instagram is also much more effective for B2C companies than B2B companies.

LinkedIn

If your business is B2B or caters to working professionals, you need to be on LinkedIn. LinkedIn is a very professional environment, and well-crafted posts on this network are a great way to boost your brand image and generate high-profile business. Since most LinkedIn users are on the platform for careers and networking, it isn’t as effective for B2C marketing.

YouTube

YouTube is an effective marketing channel for anyone because it has a huge user base, comprised of people of all ages. However, putting together great video content requires more time and money than posting on other social media platforms. If you want to make a slightly bigger investment in your social media marketing, YouTube is a great way to do so.

At Digi Brand Studios, we develop effective and affordable digital marketing strategies for small businesses. Since small businesses are our specialty, we are very familiar with the unique challenges that small companies face. Not only can we help you develop an effective social media marketing strategy, but we can also help with SEO, content marketing, and other forms of digital marketing to grow your business. Contact us today to learn more about our services.

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3 Things Your Small Business Website Must Have

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3 Things Your Small Business Website Must Have - Digi Brand Studios

Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 quick tips to get you pointed in the right direction and help improve your small business marketing.

1. A clear headline

When a potential client or customer clicks on your website, they need to know within the first 3 seconds what you have to offer them and how you’re going to solve their problem. Your headline is very important because it’s the first thing they see. Your headline should clearly state what you offer in a way that grabs your ideal client’s attention. For example, a good headline for a T-shirt printing business could read “Your one-stop shop for custom T-shirt design and printing.”

2. A strong call to action

Your call to action needs to be visible right away and it needs to clearly tell your prospective client what you would like them to do. Whether it be “schedule your free consultation,” “add to cart,” “subscribe to my email list,” or “call now,” just make sure your call to action is clear and consistent throughout your entire website. Ideally, your first call to action will be located directly next to or under your headline, so they immediately know how you can help them and how they can contact you.

3. Search engine optimization

If you want to reach your ideal customers through your website, you will need to optimize your web pages through keywords that target your specific audience. This starts with knowing your niche and your audience well.

You can start by researching other companies within your niche and finding popular keywords through a google search. Implement these keywords into your web pages in a way that sounds authentic and natural. Keyword stuffing is a turnoff to potential clients and not good for SEO.

Once you’ve implemented keywords and phrases throughout your website, the next step is to add a blog. Content marketing is one of the best ways to drive traffic to your website and gain more leads.

As a small business owner, you have a lot on your plate. You’re trying to juggle everything on your own but you don’t have to figure it all out by yourself. At Digi Brand Studios, we specialize in helping small business owners grow their business through online digital marketing. Figuring out SEO and content marketing is time-consuming, but we can help you with that.

We offer the latest in search engine optimization techniques specifically for small businesses. We’ll take care of everything for you, so you can get back to the heart of your business. We can provide regular content for your website’s blog that targets your ideal clients and drives them to your website. Contact us today if you’re ready to take your business to the next level and take the weight of digital marketing off your shoulders. https://digibrandstudios.com/contact-us/

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Best Digital Marketing Strategies for Small Businesses

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Best digital marketing strategies for small businesses - Digi Brand Studiosdigital-marketing-trends by socialautomotive licensed under Creative Commons 4.0

Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, but for some small businesses, it can be overwhelming when deciding which form of digital marketing to focus on. Below are some of the best digital marketing strategies for small businesses to help you make a decision…

Search Engine Optimization (SEO)

SEO is a marketing strategy that aims to increase your brand visibility on search engine results pages. This form of marketing is highly recommended for small businesses because it can deliver long term results, making it a cost-effective option. SEO is one of the most efficient digital marketing strategies because it attracts customers who are actively looking for a service or product that your business offers. However, whilst many businesses attempt to increase their search engine ranking internally, effective SEO requires specific skills and technical knowledge to get the best results. It is, therefore, wise to work with a professional to manage SEO for your business.

Email Marketing

Email marketing refers to the use of emails to promote products or services that your small business offers. Email marketing has been around for the last two decades, but it remains one of the top digital marketing techniques. Email marketing is highly effective because provides a direct connection between a business and a customer and allows small businesses to reach out to their target customers with ease. If well implemented, email marketing can help you spread information about your brand with ease and build meaningful relationships with customers.

Social Media Marketing

Social media marketing refers to a marketing technique that targets social media platforms to promote specific products and build brand awareness. Many small businesses have some form of social media presence because it is inexpensive and allows them to communicate with customers directly. Social media also helps businesses to connect with their target market, allowing you to offer products or services in a style and format that suits your customers.

Pay Per Click (PPC)

Pay per click is a digital marketing technique in which advertisers only pay a fee if their ads are clicked. PPC advertising, whether through Facebook ads, Bing ads, Google ads or Twitter, is a great way for small businesses to reach out to their target customers fast. An effective PPC campaign can help boost brand awareness and increase targeted traffic.

Are you interested in increasing brand awareness for your small business through digital marketing? If yes, then don’t hesitate to contact Digi Brand Studios today. Not all digital marketing strategies are worth your time, money and resources but as experts in this field, we can help you pick the right digital marketing strategies for your unique needs and your vision.

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How Digital Marketing Can Transform Your Small Business Strategy

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When it comes to creating digital marketing strategies for small businesses, a completely different approach is needed for those that work for larger corporations. For start-ups and entrepreneurs that don’t have the financial backing to pour into online marketing, it’s about being smart rather than taking a steamroller approach. This is especially true for businesses with a specific target audience or niche product, where digital marketing can be a highly successful method of gaining customers and improving brand awareness.

So when it comes to creating a digital marketing strategy for small businesses that packs a punch, working with a digital marketing agency can provide the clarity you need. Here are just a few of the reasons why investing in a professional NJ small business marketing agency can open doors for your business:

Cost-effective expertise from the start

Often, the prohibitive cost of digital marketing can put small businesses off from investing in this vital area. But by choosing to stay away from using digital marketing strategies, it’s possible that your business is not tapping into the wider audience it could be promoting itself to. Choosing an agency that specializes in transforming digital marketing strategies is not only cost-effective immediately but saves costs in the long run. It’s tempting to attempt to learn digital marketing strategies in-house, but without that expertise, a lot of trial and error will be in your future.

Highly targeted, niche digital marketing designed for your business

Knowing your audience and how to target them is one of the critical elements of digital marketing that can be a struggle for small businesses. Especially for niche products and services, it can be challenging to see how to grow your customer base. Investing in an agency that provides digital marketing strategies that are tailor-made for your business can ensure you’re reaching the right people, in the right ways. Demographics and knowledge of your audiences are vital to finding your customer base and achieving success, and working with the experts can help make this happen.

Choose the platforms best-suited to your business

Not all digital marketing platforms are created equal; something many small businesses forget when it comes to attempting to represent themselves online. But by drilling down to what works for your business, it’s possible to invest in more successful strategies, and place resources where they are most likely to have an impact. Choosing which areas of digital marketing to focus on doesn’t have to be confusing. Professional guidance can help you make those decisions correctly the first time, providing you with the best way forward for your business.

If you’re looking for an NJ small business marketing agency with a difference, then choosing a company of experienced digital marketing professionals is the best place to start. Ideally, working with a company that specializes in small businesses offers you the best opportunity to transform your digital marketing and gain greater success in the long-term. While marketing may seem like an expense your business can’t afford, taking the time to work on your strategy can be the boost your business needs to get noticed.

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