In 2020, it is pretty safe to say that digital marketing has become the new norm for businesses that are small or large. If you’re a small business trying to create a digital content strategy, then you’ve come to the right place! Learning how to make a digital content strategy for your business can be easy […]
Your small business branding is what gives you a professional look, draws in your customers, and ties together everything from your website to your product labels. But before you can start creating a cohesive brand, you have a big decision to make; which colors will you choose to represent your brand? Keep reading to learn […]
In today’s competitive business environment, a great website isn’t a luxury, it’s a necessity. There are almost 200 million active websites on the internet. You need yours to stand out for all the right reasons. Looking for conversions from your website? There are some basic web design elements every site needs for success. Keep reading […]
Developing a strong brand is a must for small and big businesses alike. It’s how you bring in new customers, show that you’re trustworthy, and keep them coming back for more. Without it, people wouldn’t be able to tell your business apart from the rest. Keep reading for a quick course in Branding 101 to pave your path […]
As a small business owner, improving your search rankings is important. Luckily, there are many techniques that you can use to improve the search rankings of your site, such as featuring content that’s useful to readers, choosing the right keywords, and getting rid of pages that aren’t bringing in enough traffic. What happens if your […]
Social media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you […]
Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 […]
Digital marketing relates to marketing produced and distributed on digital platforms, such as email, social media, web applications and much more. Digital marketing is favored by most small businesses because it is more cost-effective than some traditional marketing techniques, such as print media which can be expensive to produce. Digital marketing can be highly rewarding, […]
When it comes to creating digital marketing strategies for small businesses, a completely different approach is needed for those that work for larger corporations.