Marketing for Small Businesses: How to Make a Digital Content Strategy

In 2020, it is pretty safe to say that digital marketing has become the new norm for businesses that are small or large. If you’re a small business trying to create a digital content strategy, then you’ve come to the right place!

Learning how to make a digital content strategy for your business can be easy with a few essential tips. Of course, your strategy should change and develop over time as you learn what your audience responds to. 

Keep reading for our guide to how to make a digital content strategy for small businesses. 

Social Media Content

When it comes to creating content for social media you’re going to want to make sure that you’re starting on the right social media platform. Content on Twitter, Facebook, Instagram, YouTube, or any other social media platform will all be a bit different and will all benefit you and your company in different ways. 

When it comes to social media marketing you’re going to want to start by only making one or two social media accounts depending on what you can handle. This is because creating content can be difficult across multiple platforms especially when you’re just starting out and you’re going to want to be consistent about posting. 

Connect With Your Audience

When you create content you want to find the best ways to connect with your audience. Content marketing on social media is all about getting engagement and starting a conversation on the things that you post. 

Many companies find success in connecting with their audience by getting to know them on a personal level especially when it comes to social media marketing. Responding to comments is a great way to connect with your audience especially on the content that you’ve already created. 

Instagram stories is a great way to create content and connect with your audience on a more personal level. Your audience can get to know you and your brand on a much deeper level. 

Diversify Your Content

When it comes to creating your content don’t just stick to one kind of content. Many people will start creating images for their page and then only post that kind of content after that. Your audience may interact and enjoy seeing these posts, but the best way to draw more people into your page is by diversifying the content that you post. 

Video is becoming more and more popular, so if you’re not already creating video content, then you should definitely start! The best thing about video content is that you don’t need tons of fancy equipment to start shooting. Most smartphones have a great camera and tons of editing apps that will work just fine to create awesome videos that your followers will love. 

Making a Digital Content Strategy Today

Creating your digital content strategy doesn’t have to be as difficult as you might think. When it comes to creating content make sure that you’re focusing on the quality and not just producing content to fill your social media or blog.

Overall, creating content should be enjoyable and something that your readers are interested in. 

If you’re looking for some help with your digital marketing strategy, then contact us today! We can give you some insight and even make suggestions to help you reach your digital marketing goals.