Social media marketing is an excellent form of small business marketing – it draws in new customers and spreads the word about your company. However, you don’t necessarily need to be on every social media network, particularly if you are a small business. Social media marketing costs money and can also be time-consuming, so you will want to focus on the social networks that make the most sense for your company. Finding the right social media network depends on the demographics of its user base and how well that matches up with your target audience. Here are some of the most popular social media networks and the applications they are best for.
Facebook
Facebook is a social media network that virtually every business needs to be on, regardless of what industry you are in. Facebook has a huge reach and attracts a wide range of demographics. They also have a very in-depth marketing program, which you can use to reach your target demographic. Facebook also works well for a wide variety of content – you can share photos and videos, and you can also post text updates and ask your customers questions.
Twitter
Twitter’s 280 character limit means that businesses have to get creative with their updates. If your company has a sense of humor, you can use Twitter as an opportunity to really show that off with quippy, shareable posts. You can also use Twitter as a way to engage with your customer base and answer questions.
Instagram
Instagram allows you to post photo and video content, so it’s great for businesses with visually interesting products or services. The user base of Instagram tends to skew towards a younger, hipper crowd, so if that’s your ideal customer, you should be on Instagram. Instagram’s user base also tends to live in urban areas, so if you cater more towards suburban or rural customers, you may not find as much success. Instagram is also much more effective for B2C companies than B2B companies.
LinkedIn
If your business is B2B or caters to working professionals, you need to be on LinkedIn. LinkedIn is a very professional environment, and well-crafted posts on this network are a great way to boost your brand image and generate high-profile business. Since most LinkedIn users are on the platform for careers and networking, it isn’t as effective for B2C marketing.
YouTube
YouTube is an effective marketing channel for anyone because it has a huge user base, comprised of people of all ages. However, putting together great video content requires more time and money than posting on other social media platforms. If you want to make a slightly bigger investment in your social media marketing, YouTube is a great way to do so.
At Digi Brand Studios, we develop effective and affordable digital marketing strategies for small businesses. Since small businesses are our specialty, we are very familiar with the unique challenges that small companies face. Not only can we help you develop an effective social media marketing strategy, but we can also help with SEO, content marketing, and other forms of digital marketing to grow your business. Contact us today to learn more about our services.
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