3 Things Your Small Business Website Must Have

Are you a small business owner struggling with the content or design elements of your website? You’re not alone! Many small business owners struggle in this area. There are many ways to draw in more clients and customers through your website. One of the most important ways is through your website copy. Here are 3 quick tips to get you pointed in the right direction and help improve your small business marketing.

1. A clear headline

When a potential client or customer clicks on your website, they need to know within the first 3 seconds what you have to offer them and how you’re going to solve their problem. Your headline is very important because it’s the first thing they see. Your headline should clearly state what you offer in a way that grabs your ideal client’s attention. For example, a good headline for a T-shirt printing business could read “Your one-stop shop for custom T-shirt design and printing.”

2. A strong call to action

Your call to action needs to be visible right away and it needs to clearly tell your prospective client what you would like them to do. Whether it be “schedule your free consultation,” “add to cart,” “subscribe to my email list,” or “call now,” just make sure your call to action is clear and consistent throughout your entire website. Ideally, your first call to action will be located directly next to or under your headline, so they immediately know how you can help them and how they can contact you.

3. Search engine optimization

If you want to reach your ideal customers through your website, you will need to optimize your web pages through keywords that target your specific audience. This starts with knowing your niche and your audience well.

You can start by researching other companies within your niche and finding popular keywords through a google search. Implement these keywords into your web pages in a way that sounds authentic and natural. Keyword stuffing is a turnoff to potential clients and not good for SEO.

Once you’ve implemented keywords and phrases throughout your website, the next step is to add a blog. Content marketing is one of the best ways to drive traffic to your website and gain more leads.

As a small business owner, you have a lot on your plate. You’re trying to juggle everything on your own but you don’t have to figure it all out by yourself. At Digi Brand Studios, we specialize in helping small business owners grow their business through online digital marketing. Figuring out SEO and content marketing is time-consuming, but we can help you with that.

We offer the latest in search engine optimization techniques specifically for small businesses. We’ll take care of everything for you, so you can get back to the heart of your business. We can provide regular content for your website’s blog that targets your ideal clients and drives them to your website. Contact us today if you’re ready to take your business to the next level and take the weight of digital marketing off your shoulders. https://digibrandstudios.com/contact-us/